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Krista · July 15, 2026
This week is about two things: selling the six spots and getting the membership foundation moving. The invites go out, the curriculum riff comes back, and the pre-work gets filmed.
Tap the circle when a step is done. Anything you need for a step is folded underneath it.
Next up
Send the six-spot invites.
Message A goes to the warm list, Message B to anyone who already reached out about personalized support, and Message C to new inquiries where you don't know their situation yet. Personalize the first line of every message with something real about their business. You're reaching out to about 20 people for 6 spots.
Past program people you have real relationships with. The relationship carries the invite. Say what it is, say you want them in it, ask if it works for them. The follow-up goes out after 3 to 4 days of no response.
Hey [name]! I'm putting together a small group for the next three months and you were one of the first people I thought of. I'm keeping it to six people and I'm only inviting people I've worked with who I know implement.
Every week we get on a call and figure out the one thing you're working on that week. Raising your prices, hiring, pulling back your days behind the chair. Whatever it is we define on the call. Then Monday through Friday, you have voice and text support from me to help you implement everything that needs to get done.
It's $1,500 a month for the three months. I want you in it. Let me know if it works for you and I'll send you over the details.
Follow-up (3 to 4 days, no response):
Hey! Circling back on the group. I'm filling the six spots this week and wanted to give you the shot at one before I move down my list. [One genuine personal line either way.]
People you've had a conversation with about personalized support or one-on-one. They already named what they want. Skip the clarifying, acknowledge their ask, present the group.
Hey [name]! I know you reached out about getting more personalized support from me. I don't have any one-on-one spots right now, but here's what I do have.
I'm starting a small group this month. Six people max, runs three months. Every week we get on a call and figure out the one thing you're working on that week, then Monday through Friday you have voice and text support from me to help you implement it. With only six people in the room, you're getting feedback on your business every single week, so it runs a lot like one-on-one.
It's $1,500 a month for the three months. Want me to send you over the details?
New inquiries where you don't know their situation yet. Runs through CLOSER. Don't pitch before you know their situation. Two messages, in order. Tie C2 to whatever they named in C1. Their words, not yours.
C1 — First reply (clarify before anything else):
Hey! Happy to point you in the right direction. Tell me where things are at first. How booked out are you right now, and what's the one thing you keep hitting a wall on?
C2 — Once you know their situation (the offer, with the 1:1 anchor):
Okay, that helps. So one-on-one with me is $3k a month and my spots are full right now.
What I do have is a small group starting this month. Six people max, runs three months. Every week we get on a call and figure out the one thing you're implementing that week, then Monday through Friday you have voice and text support from me to help you implement it. With only six people in the room, you're getting feedback on your business every single week, so it runs a lot like one-on-one.
It's $1,500 a month. Based on what you just told me, [their exact problem in their words] is exactly what we'd go to work on in your first few weeks. Want the details?
Only if the six spots aren't filling. Pivot from general support to a specific outcome, more public facing.
Offer: 4-week Raise Your Prices sprint. By [date] you're working with new pricing.
For: stylists booked 5 to 6 days a week who haven't raised prices, or didn't raise them enough.
Price: $1,500 for the sprint, cap 6. Overflow sells the next cohort: "this one's full, next one starts September."
Warm-up: story polls to segment the audience first. Poll 1: "Where are you at right now: booked out 6+ weeks / calendar full but next few weeks open / still filling my books?" Poll 2: "How long since you raised your prices: never / 2+ years / this year?" Then DM the booked-out, haven't-raised people directly.
Next up
Riff the Behind the Brand curriculum questions.
Four questions total, with one memo per module on question three. Send the transcripts to Arvin as soon as they're done.
Don't look at what Claude extracted from the transcripts. We're scrapping that and building fresh. Record voice memos like you're explaining it to me. Question 3 is the big one, so do a separate memo for each module.
The filter for everything: what do they need to know to get the result. Anything that only shows up after they implement belongs on the live calls, and you and I will handle that filtering plus the final asset list once the draft curriculum exists. Your only job here is to get it all out.
1. The end result.
A stylist finishes Behind the Brand and implemented everything. What's different in her business and her content? What can she now do completely on her own, without you? Describe the before and after in plain words.
2. The module list and sequence.
Here's what surfaced on our call, in the order I'd recommend running them. Go down the list one at a time and say: keep it as its own module, merge it into another one, or cut it. Then tell me if the order flows, meaning each module builds on the one before it. Add anything missing.
- Module 1 — Pre-Work: Brand Discovery (already built, videos getting reshot)
- Module 2 — Creating from Authority (the theory piece: the energy you create from, authority vs. peer, thought leadership vs. complaining)
- Module 3 — Storytelling + Hooks (the framework, why it works, how to plug it into a piece of content)
- Module 4 — Production Part 1: Lighting + Camera
- Module 5 — Production Part 2: Audio + Editing
- Module 6 — Myth-Busting Carousel
- Module 7 — Day in the Life Stories
- Module 8 — Tutorial Reel
- Module 9 — Consultation Content
- Module 10 — Selling (turning followers into paying clients)
- Module 11 — Building Community
- Module 12 — Cover Photos + Basic Branding (fonts, visuals)
3. The steps, one module at a time. (The big one. One memo per module.)
For each module you kept, answer these four questions. This is what turns into the actual curriculum, so pretend she can't ask you anything.
a. The result. When she finishes this module, what has she made or done? Name the thing: a posted carousel, a filmed reel, a set of hooks written.
b. The steps. You're standing next to her. What does she do first? Then what? Keep going in order until the result exists.
c. The detail. For any step where it matters, what does doing it right actually look like? What does she say, what setting does she use, what is she looking for?
d. What she needs from you. To do these steps, does she need a Canva template, a Claude prompt, a PDF card, an example post? Name it as you go.
4. The first win.
The pre-work is done. What should a brand new member have done in her first week that proves this is working?
Next up
Reshoot the three pre-work videos Friday and Saturday.
The module one outline lists exactly what changes: the setup moves to Cowork and the support pointer moves to the community.
Module 1 — Brand Discovery Pre-Work, converted for Skool. Everything lives as lessons inside the Skool classroom. Module cover photo needed at the module level only, no covers on individual videos. Videos 1–3 get reshot Friday and Saturday.
Module description: Four sets of questions that extract who you are, who you serve, and how you sound — so your content stops performing and starts connecting. You'll walk away with four brand summaries in your own words and a Claude content project that already knows who you are, who you serve, and how you sound. Complete this before your first call.
Lesson 1 — Welcome & Getting Started (reshoot)
Video: What the pre-work is, why it's the foundation, what you'll have at the end. Then the account setup — set them up in Cowork, not Claude chat (screen-share the setup, ~5 min; Cowork works on phone and browser, and everything they create attaches to their project).
Action steps: Create your Claude account · get Cowork open · that's it.
Done when: You can open a new chat in Cowork.
Lesson 2 — How to Riff (reshoot)
Video: Full demo of the voice memo riffing process — how to record, how long to go, what a good answer sounds like. (Keep this strong: riffing is the #1 bottleneck across memberships.)
Action steps: Watch before recording anything.
Done when: You know what a 15–20 minute riff actually looks like.
Lesson 3 — Process Overview (reshoot)
Video: The full process end to end: riff → transcripts → prompt → four summaries → content project.
Done when: You know the map before you start walking it.
Lesson 4 — Riff Set 1: Brand Identity
Video: Optional 1–2 min framing (or text-only lesson).
Attach: btb-riff-brand-identity.pdf question card (8 questions).
Action steps: Open the card on your phone · record answers in Voice Memos one question at a time · don't edit, don't overthink · 15–20 min · tap the three dots → Copy Transcript → paste into one Notes doc.
Done when: Transcript is in your Notes doc.
Lesson 5 — Riff Set 2: Ideal Client
Same structure. Attach: btb-riff-ideal-client.pdf. Same Notes doc, stacked under Set 1.
Lesson 6 — Riff Set 3: Quiet Authority
Same structure. Attach: btb-riff-quiet-authority.pdf. "Go deeper than comfortable."
Lesson 7 — Riff Set 4: Writing Voice
Same structure. Attach: btb-riff-writing-voice.pdf. "Not what you say — how you say it."
Done when: All four transcripts sit in one Notes doc, in order.
Lesson 8 — Run the Brand Discovery Prompt
Attach: brand-discovery-prompt.txt (revised — see notes below).
Action steps:
1. Create your project in Cowork (name it "My Content" or your name — no instructions yet).
2. Start a new chat inside it.
3. Paste the Brand Discovery Prompt. Claude walks you through four steps one at a time.
4. Paste all four transcripts when asked. Copy and save each summary as it's generated.
5. At the end Claude produces your Custom Instructions — copy the entire block.
Done when: You have four saved summaries + the custom instructions block.
Lesson 9 — Set Up Your Content Project
Action steps: Open the project · add the Custom Instructions · save · test it (ask for a caption or five content ideas and feel the difference).
Done when: Your content project answers like it already knows you. Pre-work complete — you're ready for the first call.
Revision notes (from today's call — handle before filming):
1. Prompt fix: the prompt names the one word that represents the member's brand, and it keeps returning generic words like "confidence." Rework that piece of the brand discovery prompt (run it through Fable) before Lesson 8 ships. This is a pre-work fix only, separate from the BTB curriculum build.
2. Cowork, not Claude chat: all setup instructions and the video walkthroughs reference Cowork. Update the model-selection note in the prompt instructions accordingly.
3. Support pointer: the Skool version points to the community — "post in the group" replaces "email support@bleachreno.com."
4. Filming targets: Lessons 1–3 are the only reshoots. Keep them short — the reference standard is 2–9 minute videos, step-by-step only. Everything that only shows up after they implement belongs on the live calls.
Next up
Rework the one-word brand prompt.
Paste the resource below into Fable along with your current brand discovery prompt and it will rebuild that section so it stops returning generic words.
Paste into Fable with your current brand discovery prompt attached.
You are rewriting one section of a brand discovery prompt for Krista Storm, a hair stylist educator whose members run the prompt to define their brand. The prompt walks members through four riff sets and produces brand summaries, and one piece of it names the single word that represents the member's brand. The problem: that piece keeps returning generic words like "confidence" no matter who runs it.
I'm attaching the current brand discovery prompt. Read the section that produces the one-word output, diagnose why it defaults to generic emotional abstractions, and rewrite that section so the output is specific to the member who ran it.
Requirements for the rewritten section: it must force the model to derive the word from the member's actual riff transcripts rather than from category-level patterns, it must ban a list of known generic outputs (confidence, empowerment, authenticity, transformation, and any similar emotional abstraction), it must require the model to justify the word with two or three direct quotes from the member's riffs, and it must instruct the model to offer one alternate word with its own justification so the member picks between two grounded options.
Keep the rewritten section in the same voice and format as the rest of the prompt so it drops in cleanly. Return only the rewritten section plus a two-sentence note on what you changed and why. Before returning, check your rewrite against each requirement above, and if anything in the current prompt is ambiguous, ask me instead of guessing.
Next up
Get Herb started in Skool.
He locks in the account, checks whether Kajabi courses migrate natively, and starts moving the Assistant Blueprint over. Send him the video titles so he can build the module-level cover photos.
Week's clear. Nice work. 💪
What We Decided
The why behind this week. Tap any line for the full picture.
Six people max at $1,500 a month for three months, with a weekly call and voice and text support Monday through Friday. It stays invite-only, going out by DM to about 20 people you have real relationships with, anchored against one-on-one at $3k a month. On the call we identify the one thing each person is implementing that week, and the support in between helps them get it done.
Herb moves the course from Kajabi into Skool, and you invite everyone who already bought it into the membership at an early-bird price, with weekly calls starting the first or second week of August. The invite briefly mentions that Behind the Brand and Bleach Money modules are being built and included, and that the price goes up when they land.
It's a low-tier community just for existing buyers. Past buyers get free access there so nobody loses what they paid for, and a pinned post points anyone who wants implementation support to the paid membership. Once access is confirmed for a few weeks, Kajabi gets canceled, and Wix goes too after the class-ticket page is rebuilt through Claude.
The transcript extraction pulled in everything there is to know instead of what they need to know. The curriculum is the core skeleton that creates the result, the live calls carry the nuance that shows up during implementation, and new videos get added later based on where members actually get stuck.
The drip gets added once there's a library worth dripping, and if someone asks for early access to a module, you check their numbers and unlock it case by case.
The three intro videos get reshot, members get set up in Cowork instead of Claude chat, and the one-word brand prompt gets reworked before it ships.
No decision is needed until right before launch, and when a name lands it sits for 72 hours before anything gets bought or built around it.
Still Working Through
We used $297 a month as the working number on the call, and it needs a final lock before the invite goes out.
You raised that the bleach identity was built out of proving yourself, and you're not sure you want to carry it forward. Nothing needs deciding until right before launch.
Whether a buy-now course purchase also grants community access, and whether Kajabi courses migrate natively into Skool. Both change how the Assistant Blueprint hosting gets set up.
What I'll Send You
→Everything promised on the call is already on this dashboard. The invite messages, the curriculum riff questions, and the module one outline are attached to their steps and sitting on the Prompts & Scripts shelf.
Prompts & Scripts
Everything from this week in one place. Copy and go.
Message A — Warm Invites
Step 1 · past program people, plus the follow-up
Message B — Already Reached Out
Step 1 · they asked for personalized support
Message C — Cold-ish Inbound
Step 1 · clarify first, then the offer
Fallback — Raise Your Prices Sprint
Step 1 · only if the six spots aren't filling
BTB Curriculum Riff Questions
Step 2 · four questions, one memo per module
Pre-Work Module One Outline
Step 3 · what changes before filming
One-Word Brand Prompt Rework
Step 4 · paste into Fable
Speaker: Hi.
Microphone: Hi.
Speaker: How are you?
Microphone: I'm great. How you doing?
Speaker: Great.
Microphone: You got a hard stop at the hour?
Speaker: No, I worked out before.
Microphone: Okay, great. So I got your emails. From the transcripts.
Speaker: Okay.
Microphone: Tell me just front of mind for you right now. What. What do you want to make sure we Define here on this call today?
Speaker: Would say. I had an idea not to, like, add to everything, but I have an idea of starting, like, maybe a small. Group to just generate more income because I would love more for, like, now until we launch this because I'm not running anything right now. So maybe, like, a yes or no on that.
Microphone: Well, correction, you are running something right now. You have a group program that is active.
Speaker: Getting money. Like, no, no money's coming in from it.
Microphone: Gotcha.
Speaker: I mean, there is a little some payment plans, but nothing like, you know. Reliable. And then I think. Maybe not on the call, but, like, in the next 48 hours, like, what I can actually start filming so that because I have it. And just, like, what I can do today to maybe, like, dial that in so that tomorrow it's locked in and then, like, Friday, Saturday can film, and then we can start editing things. And then maybe just, like, Clarity on the next steps for herb inside of school and, like, with the cover photos and all that stuff. So that's kind of, like, front of mind for me.
Microphone: When you look at the curriculum that's being created so far through the lens of this is what they need to know versus this is everything that there is to know. Is there anything that you feel could be removed? If we're just providing what they need to know at this stage?
Speaker: If I'm being honest, I haven't really looked over it much. I didn't really look over it. I saw how many videos each one was, and I was like, and then I put the. I didn't put the transcripts from the last four calls from the last round in. That was also my least favorite round, too.
Microphone: Well, was it your least favorite because of the people or because of what you were teaching?
Speaker: So. I feel like the people.
Microphone: Yeah.
Speaker: Because I was teaching the same stuff.
Microphone: Yeah. That's what we're trying to extract, is the teaching.
Speaker: Okay. So I can put those in, but I didn't. So I only did those first four. It just seemed like 10 videos for each call. I was like, that's a lot. Like, it was 10 to 12.
Microphone: That's too many.
Speaker: Right? That's what I was thinking. So, yeah, so I was just like, that's a lot. I didn't look over it in depth, though, if I'm being honest with you.
Microphone: Okay, let me. Open one of them here. Okay.
Speaker: This is the first of the 32 questions.
Microphone: Yep. This is your pre-work. Right. Okay.
Speaker: Which I do think it needs, like, a pretty in-depth video on. Well, I guess I have those videos that I need to reshoot so I can always start with those, too.
Microphone: You. You have the option. Where. You could just launch behind the brand again.
Speaker: Yeah.
Microphone: And let them know you're going to be doing it as a membership model this time. And then you're going to be building it out. As you guys move along. And then each week we're just dropping in the videos and the modules that relate to whatever that focal point is. And then. I feel like it's one approach, right? If we have three main things that are happening where it's behind the brand, bleach money and the assistant blueprint. Than anybody that comes in on this first round, they get the lowest, lower price tier. It's membership. So let's say you're doing it at 297. You're like, all right, everybody comes in. It's 297 a month. We're going to work through this over the next three months. And then when I add. Bleach money to it, everybody's in here, it's, you know, your grandfathered into your price. But when I bring in bleach money, it's going to be 497 because now they have access to both behind the brand and bleach money. And you're building that out. And so those people have the incentive to stay and stay in that membership. And now you're bringing in the next wave of people that have access to both elements. And then when you add the blueprint and you can do whatever price would be at that point, because the more valuable you're making the membership, the more it's going to cost. So the cheapest that will ever be is, is in the beginning when you're building it.
Speaker: Okay.
Microphone: And then as people see, it's like, oh, my God, if I leave and come back, it's going to be 497 instead of 297 a month, or it's going to be 997 a month instead of 297 a month. Like, I'm not going to leave this membership unless I'm absolutely certain I'm never coming back. And if you're continuing to add education in there, that's going to be valuable for them. Those people are going to want to stay.
Speaker: Yeah.
Microphone: That's one approach. If you're wanting to get something sold. If you ever want to start enrolling people now. And you can just have, you can run in a couple different ways. You can run it where it's just. You can have an evergreen and you're just having a weekly call. Kind of going over some of the material. And maybe the first time you do it, you go through it and sequence. And after that, you're just kind of. You have the behind the brand call, and then you can have a bleach money call. And those could be your two calls that you have a week. And those are the only two calls that you need to have.
Speaker: Like, at the same time.
Microphone: Yeah. And then for, you don't need to walk them through the process every time. It can just be like, all right, for those of you guys that are working on behind the brand, I'll have the weekly call on that. You can revisit a talking point, you can hot seat. It doesn't need to be in sequence. You can just kind of get a feel for people are at and solve those problems. And then whenever you do the next call, this will be the bleach money call. So any questions you guys have around bleach money. I'll be walking you through this process here.
Speaker: Okay.
Microphone: That's, that's the simplest way that you can do it as a foundational level. And then periodically, if you want to do any kind of. Sequence things, let's say, hey, in August, we're all going to do a, I'm going to walk, we're going to do a price raise over the course of four weeks. And so week one, do this two, three and four. Maybe do that once a year. And so it's like an additional thing that you can do with the group. If you want to extract a specific workflow and make sure everybody's doing it.
Speaker: I mean, so I think that that sounds more. Exciting to me than just running behind the brand again. I think, because I was excited to run bleach money. And then we put a pause on it to do all this. And so if I can, like, start building both out. I think that that would be cool. And, like, run it. That way. So then what you're saying, what I'm hearing you say is. I would film kind of, like, both programs at the same time.
Microphone: I would start with one program. And we can start with behind the brand, since that's what's fresh in everybody's, or you can do, it doesn't matter which one you start with. Really? I mean, everything is current right now with behind the brands. It would be easiest to do that. Right. Because you're in the energy of it right now.
Speaker: Yeah.
Microphone: And then you just sell the next group, next cohort for behind the brand. And, and you'll, you can run it similar to what you're running right now. Except it will just be membership versus more of a higher ticket price. Well. It's a challenge to that, isn't it? Because now you got this group of people that just paid you two grand to be in this room and you're like, hold on. Now you're going to let people do it for. X amount of month.
Speaker: I was thinking that.
Microphone: Like. Well, here's the trade-off. They're not your membership's not getting. Access to you to send to review their work. That's what your group's getting. That's where the big value is. So if there's ever any question, you're going to say the membership doesn't get this component. That's why it's less.
Speaker: Yeah. Membership. Yeah.
Microphone: And you'll be stretching it out over a certain amount of time. So. It's coming up for you.
Speaker: I'm just thinking about it. If anybody would actually care.
Microphone: It's a pretty simple explanation.
Speaker: The only thing I'm thinking about is that one girl who's, like, just made me two thousand dollars and didn't get to come on any of the calls.
Microphone: Yeah. I mean, it's not your problem.
Speaker: I know.
Microphone: Somebody chooses to not show up. That's you've given follow up, you've reached out, you've extended support.
Speaker: It was so weird. That was just, like, such a. I was like, what are you telling me this for? At first I thought she was gonna ask for her money back when I, like, saw the preview of the message.
Microphone: Yeah.
Speaker: And then she didn't. And I was like. Okay.
Microphone: Did you send that response I gave you?
Speaker: And then she was like, no problem.
Microphone: Okay.
Speaker: Okay.
Microphone: She just want to let you know that why she wasn't on the calls.
Speaker: Yeah.
Microphone: Okay.
Speaker: Nothing's gonna happen. I just feel. Still feel, like, obviously confused, but we just started the call.
Microphone: Yeah. We're, it's an idea.
Speaker: Yeah.
Microphone: Right? We'd have to decide if that's specifically what you want to do.
Speaker: My thought was reaching out and running something similar to what I did. Last year. I think. Where I had, like, a few people in it that I was just offering support, and it was like a thousand dollars a month, and I got, like, six people in it or something. And ran it.
Microphone: Yeah. You can definitely do something like that for sure.
Speaker: For. Because, like, I had a girl that I just had another person this morning reach out to me and say that they. Were looking up behind the brand, the landing page, but then they saw that it was in June and asked if I had anything else. And then a girl that reached out to me yesterday. About one-on-one coaching. I was just trying to figure out kind of where she was at. And she's like, well, I don't know my numbers. And my mind was like, well, I don't want to take you on as a one-on-one client if you don't even know your numbers yet. But then I was like, I have a one-on-one client who didn't know her numbers. And I'll finger.
Microphone: That's why, that's why she's probably asking for help. It's like, I know I need stuff in my business and I don't. I need help.
Speaker: I know. Yeah. And so. But I don't know if it's somebody that I would want to be, like, one-on-one with. You know what I mean? But I don't. I also think that she would need maybe something a little bit more than just. Like. She'd be great for bleach money. But she also wants to do other. I mean, everybody wants to do all the things, and then you start talking to him, and you're like, we got to focus on this one thing. But, yeah. So I've just had people, like, reach out where I don't really have anything to kind of put them in, which is why. I thought maybe I do that and then just kind of reach it back out to some people in past programs to see if they would want to also be in it. And that's how I filled the last one, just to create some. Revenue and just kind of, like, work with people in a smaller group setting.
Microphone: How many people would you want in there?
Speaker: It'd be cool if I get sex.
Microphone: Okay. How long you want to run it?
Speaker: How long do you think? Three months?
Microphone: That's up to you. Is the intention here? It's like, hey, you're just going to have this three month window where you have access to me for support.
Speaker: Kind of. That. And to help you kind of, like, get to the next level, like, they'd all be kind of high performing people. If you want more support with socials.
Microphone: Yes.
Speaker: Or, like, raising prices again, like, if you were in bleach money and it's, like, time to do that, but you don't need, like, the whole program. And then you also want to hire an assistant or move on to other things. Like just something. Yeah. People who maybe own salons. I I mean, there's a decent amount of people that could reach out to that are always, like, replying to my stories, or they're. Like. I've made so much money since I've done this and all that.
Microphone: And what would be the format?
Speaker: I would say kind of how it was the last time. Where I just kind of hot seat everybody.
Microphone: Okay, so weekly group call and then voice support in between.
Speaker: Yeah.
Microphone: Okay.
Speaker: Do you think six people is too much?
Microphone: No.
Speaker: Okay. Do you think it's not worth it? And I should just. Not do it and just focus on this.
Microphone: My thought is I just want to make sure you're not giving away too much for the price point.
Speaker: I mean, I don't care about support in between. I don't need to do it. I don't need to offer that.
Microphone: I feel like most people don't even use it.
Speaker: They don't. Like, the group chat is pretty. They didn't use it in bleach money. They did. They did when they would. I haven't ran that program and so on. They did when they were raising their prices.
Microphone: Yeah. That would be the other thing that you could do. You can either do just general support or specific focal point. So if you did something where it's like, hey, I'm going to do a four week Sprint on raising your price. If your business is here. And you've been wanting to raise your prices, but you keep hesitating. That's what we're going to do in the month of August. And I'm going to walk you through in September 1st, you're going to have new pricing.
Speaker: Okay. Yeah.
Microphone: For me. It's like if, if it's like, here's General support. The $1,000 price point. Is probably what people would pay. Without. Like, getting too much. Price apprehension. But you give it a purpose. Where it's like, all right, we're going to create this result. Then I would charge 1500 bucks a person for that. And get six people in.
Speaker: Can I read it for two months instead of three?
Microphone: You can run it for four weeks. If you're doing, if you're doing a specific outcome, it could be a four week thing. Right?
Speaker: Well, my thought with it, too, was. Okay, so if I reach out to the high performers that I've had in the past, then they've. You. Not all of them have been in both programs. So they've been in one or the other. So then when they're done with that. My thought was like, okay, now you get access to this membership. And then if you want. It's 2,000 a month to remain inside of a group with me, and then they would be the core of the group that you were talking about that I would have. Outside of the. Other thing. But I don't know if that aligns with what you were thought.
Microphone: So. You're saying. Start the general support group. Thousand a month for three months. And then they also get access to the membership. And then when.
Speaker: Once it launches.
Microphone: They're, once it launches. But then once their three month container ends, they can either stay in the container or they can down, downgrade to the membership for whatever price point it's at.
Speaker: Yeah. That was my thought. There's only six of them.
Microphone: Yeah.
Speaker: It doesn't have to be that either. And also, it doesn't have to be general membership. Like you said, I do like the idea of just creating a specific outcome, and then it turns into, like, the general support.
Microphone: I, I feel like it's. It's a great add-on for people. You can just let them know as a bonus once they're in the room. I don't think people are gonna, that's going to be the thing to get somebody to buy. Of, like, hey, once I have a membership I'm building and once it, once it's done, you get access to it. Like, okay, well.
Speaker: Now, I guess I don't really care if they have access to the membership. I just think that they would be like the people that would be in the other group. Or they could be.
Microphone: What do you mean? What other group?
Speaker: Well, the group, you said that I would have the eyes should do. Like, A. 2000 month situation for people that need. To be walked through what's inside of the membership.
Microphone: You're talking about our conversation last week? Yeah. So as you have the membership, yeah, you can have a higher tier group where they do get you reviewing their work and doing all of these things, and that would be at the higher price point. I mean, I'd be a tough sell to say. Are you, when you say the 2000, what are you saying 2,000 a month?
Speaker: It's a thousand notes. I have no idea. That's just what you said last time.
Microphone: Yeah, if it's. If you're bringing them in a thousand dollars a month, then you're like, all right, once the membership starts, this group is now 2,000 a month.
Speaker: Yeah, it's like double.
Microphone: Unless your grandfather am into that thousand dollars a month. I don't think people are just going to pay double for what they just got.
Speaker: Yeah. I mean, I could. I don't know. I just know that when I have small groups and. They're like that one, those were my favorite people. And those are the people that got the most results. So they gave me, like, the best. Just reviews and all of that. So it just helped me. I feel, like, grow my coaching business in general. And I enjoyed it. I think two words coming up for me is I just keep getting people that are like, I want one-on-one because everybody wants one-on-one.
Microphone: How many people have reached out to you in the last 30 days asking for one-on-one.
Speaker: The girl. I have one girl. Oh, I didn't put that on my schedule. Inside of behind the brand right now who was talking to one of my one-on-one clients, and she's like, I want to talk about one-on-one I was like, well, we should talk about it at the end of behind the brand so that if you want to move into that, we can. Then I had a girl reach out two days ago about one-on-one and then I had another girl who commented on one of my posts, and she's messaged me before about working together, but I'm not clear on, like, I didn't, like, DM her or anything, because I don't have space for one-on-one and then I had somebody this morning reach out to me and ask me about doing something more tailored to them than just behind the brand. And then I even talking to that girl yesterday, I was like. Do I want. I mean, I already told Alex, who I already have a relationship with that I. Because that would be my last one-on-one because I have two right now. I guess one and a half. When I meet every two weeks. But I have the space for it, but I don't want to burn myself out. Like you said, and I know that launching this membership is going to take up a lot of time and energy, too. But I also just want to be bringing in income while I'm doing it. So it doesn't have four people.
Microphone: I was trying to think, like, what's the simplest thing here for you to do for you and for them?
Speaker: Right. And everybody's conversation changes once they hear the price of one-on-one.
Microphone: Yeah. But you can always anchor that. It's like, if you want to do one-on-one it's three grand a month. But that's too big of a price point for you. I do have a small group I run. It's a max of six people in the room. And that's 1500 a month. And we do a call every week, and then you get voice and tech support Monday through Friday.
Speaker: To help you work through whatever it is you're working through.
Microphone: Yeah. So on the call, we'll identify the specific thing that you're going to implement that week. And then through the voice and tech support, I help you implement it.
Speaker: Okay.
Microphone: And that's, that's the program.
Speaker: Okay. Because then I wouldn't even. My goal would be to not launch it in just. Like, DM people and try and get them in the room with that.
Microphone: Yeah. In this word, it has a special invite, right? It's like, hey, I'm not posting this publicly. I'm only extending this invitation to people that I have a relationship with. I already know what your business is. I know what you're working on. I created this container to help you move faster over the next few months. Here's how it works.
Speaker: Yeah.
Microphone: I'm only doing six people. I'm reaching out to 20. Let me know if you want one of the spots.
Speaker: What I just like. Okay, so even the people that I. Because there's people that have messaged me that I don't really know. That I haven't. I can't have a call with until the end of the month, beginning of August. And then there's people who comment on things that I haven't met. But. Or they've dm'd me in the past. I'd have to, like, kind of go through. What I sent the same message to everybody, or would I say, hey, I know that you were. You mentioned before you're interested in coaching. I'm not. What I even say I'm not running a specific. Like, I'm reaching out to people who are high performers that want to be in, like, that I think would be working through something.
Microphone: Well, instead of saying hi performers. Where does their business need to be at? What's a specific metric in their business? That they would need to be at outside of how much money they're bringing in the month or a year? That would, that would.
Speaker: To scale it.
Microphone: It would be like, what, what's happening in the, how would, if you looked at their business, how would you know they're a higher performer outside of the amount of money they're making?
Speaker: They're booked. This girl was talking to me the other day is booked five, six days a week.
Microphone: Okay, then that would be the thing, right? Like, it's a room for stylists that are fully booked out.
Speaker: Like, they're overworked. Yeah.
Microphone: Right. For. How to, you're basically solving that problem. Right?
Speaker: How to make more while working less. Focus on things that they want to do.
Microphone: Yeah. I had a pullback a little bit behind the chair. Without losing their Revenue. Or while continuing to grow their Revenue, even though they're working a little bit less.
Speaker: Yeah.
Microphone: And then that would be the, the focal point.
Speaker: Okay. Yeah. Because I think that that is the. People. I mean, the I enjoy working with. Like, that's the problem that I. Like solving. And then also people starting up. Like they were commission. Really successful doing all that, and then now they're moving into. Being independent.
Microphone: Yeah. A room like that would need, they, they need to be high performers. Because. You're not walking everybody through the same process simultaneously. You're giving everybody individual feedback. That's custom to where they're at, that they're going to need to go in and implement each week.
Speaker: Yeah.
Microphone: So if they're not implementers, right, they're not already doing a lot of things on their own. That format's not going to work well for them.
Speaker: Right. Because I'm not gonna have. Like, a curriculum.
Microphone: Yeah, it's not a structure. It's not a process. You're walking in the room through.
Speaker: Yeah.
Microphone: Because if you look at that group where. They're at capacity. What do you think, what do you think the. Most likely solution they need at that stage of their businesses?
Speaker: Teresa prices.
Microphone: So if that's the thing, right, where it's like, all right, I have all these overworked and all of you guys need to be raising your prices. Then the container should be focused on raising prices.
Speaker: Yeah. I would say raising their prices or hiring an assistant and adjusting their schedule. So those two things raising their prices and hiring assistant. That's what. Both my one-on-one clients just. Did.
Microphone: Only you know the quality of your relationships to know which offer is going to land the best. If the relationship is already established, if these people you're reaching out to already know the value of having you in their life for a period of time. Then just having that offer of. Okay, do you want to come in for a few months. Move a lot faster and you've been moving, solve some of these problems in your business, come on in each week, I'll, you know, whatever, wherever you're at. We're going to create that solution, you know, to support to implement. Then great run with that. But if not, then they're most likely going to need to know, well, what's the result I'm getting inside of this container?
Speaker: Yeah. The only thing I would say is. Even with a girl. I guess who I was talking to the last couple of days. Because I was trying to see if it was worth it for me to hop on a call with her. And I was like, when's. A heavier? I'm gonna probably up the sales. The sales pitch, but I was like, have you raised your prices? And I asked her something else. I was like, I kind of gave her the answer. And then she said she raised your prices. She's still working five to six days a week. But then she said she doesn't want to hire an assistant. Because of, like, control or whatever. So my only thing is a lot of times I will say people are like, oh, I don't think I need to raise my prices because they're either afraid of it. Or they didn't raise them enough. Or so I think that that one is the. Well, it's the hardest and scariest for people, and they don't know if they need to or not. And if it's just that, like, single. Outcome. I'm not sure if I would. Get. Like. I don't know. I don't know if I want to say as many, but the right people in it.
Microphone: That's why it's like. If these are your two choices, it's like I can either do the general program and that's gonna, that's only going to sell if the relationship is, is there. Right, or the trust. It doesn't mean that some of these people reaching out to you that haven't been your world won't buy that. Right. It's just like, but that's what you're selling. Like, you're selling. The trust that no matter what their problem is, you're going to solve it. The other side is like, I'm selling this solution.
Speaker: Okay, I have a question. Can I reach out to people that I feel like would be a good fit, but I'm not 100 sure of. Their problem? And is there questions I can ask them to see. What I want to do? Or is that not smart? Because if I reach out, I should have an answer already.
Microphone: No, of course. I mean, get feedback if you need it. One approach that you could do is you could just do your reach outs and see if you can fill the six spots. And if you do, great. You don't got to worry about anything else. Don't worry about the membership or what they get after or what's included. Keep that separate. Like, we're just going to work together for three months and solve some problems in your business.
Speaker: Yeah.
Microphone: And if, if for whatever reason, you're not getting the response that you want or people aren't buying, then we can transition into the specific solution.
Speaker: Okay.
Microphone: And that, that can be a little bit more public facing. So behind the scenes, you could say, hey, I'm thinking about starting this group. I'm doing max of six people. You know, if I get six yeses, I'll go ahead and run it. If you want to be in it, this is what we're going to be doing. There's six spots. I got 20 people I'm reaching out to. Let me know if you want a spot. So it creates privacy, it creates customization, it creates urgency. And then even if you want to do it simultaneously, you could also just pull your audience and find out. Like, I'm curious, like, you know, how many of you guys right now and do the scheduling thing are you're either booked out for the next six weeks plus your calendar's full, but the next few weeks are open. You're still trying to fill your books every week. Where are you at right now? And then you can get that categorized. And if you get a big influx of people. I mean, you're really just trying to, you're trying to categorize them. So that's category one. And the second one is how many of you think you need to raise a price, raise your prices right now? Or you can say, how long has it been since you raised your prices? Two plus years, one plus years. I raised them this year. I've never raised my prices. And now you have that categorized. And then you can see. Like, where people are at. And then we could have, I'm just trying. We have a question around the actual price raise. What I'm trying to gauge here is like, how can we. Can we segment your audience to find out who is that capacity and hasn't raised their prices in a while? That, that needs to do that?
Speaker: Right.
Microphone: And then you can just. Sell that immediately. Immediately.
Speaker: Yeah.
Microphone: And that, that, that doesn't take a big infrastructure. If you want to create a super quick landing page, great, create it so they have something to buy. It takes you 15 minutes at this stage. And herb could do it. And. Then we just sell that solution. And you can still keep the room small.
Speaker: Okay.
Microphone: And if you do run it for four, if it's a four week thing. And you cap it at six people, it's 1500 bucks. And, you know, 15 people reach out. You can either start a second one or you can say, this one's full. The next one's September. You want to, you want to be in that one? And you can sell the next month. And now you have a shorter container specific solution that's one and done. And then by that time, the membership will be at, you know, have its foundation set up where they can complete that. And then you can move into the membership. Just start with that. Start with the invites. You got a ton of relationships.
Speaker: Yeah.
Microphone: If you're doing a weekly call with voice and tech support, I mean, I would do 1500. A month.
Speaker: You are. Okay.
Microphone: For you. It's only six people. I mean, there's. If you're just doing the weekly calls, I do a thousand. But if you're going to do support in between. There's a lot of value to that. They're going to be able to send you things. You're going to review things.
Speaker: Do I want to do that?
Microphone: I mean. They're. My thought is that if this room is really high performers, they're only going to reach out to you with good questions. They're not going to waste your time. They're busy. They can problem solve the majority of their stuff. And if they get stuck, it's going to be something that's like, oh, okay, this is a problem. Let's fix. Let's figure this out.
Speaker: Yeah.
Microphone: Not, not an annoyance.
Speaker: Yeah, for sure.
Microphone: You know?
Speaker: Okay. All right, we'll do that. I think that that sounds fun. And I always like that better than, like, trying to launch, like, a huge thing. And I think that feels better for me so that I could focus on this stuff. Also, it lets this behind the brand group, like, breathe. Not breathe, but complete. And then when I launch it as a member ship. People. Like, they can't. They're not gonna say anything.
Microphone: It's completely different offer.
Speaker: Yeah. Okay, so then. That feels complete.
Microphone: Okay. Now, the process of defining this curriculum. Now, now that you're, you've plugged in those transcripts and we're seeing the kind of output that clott is giving you, I'm questioning whether this is the best approach.
Speaker: Having these programs be in the mentor, in the membership.
Microphone: Now around how it, we're extracting your curriculum right now.
Speaker: I mean, if you think about the assistant blueprint, I mean, there's. Like, 40 something videos in there.
Microphone: Yeah, but a lot of those are training videos where you guys show them tutorials.
Speaker: Yeah, that's true.
Microphone: Right? Because I look at like this. It's. Like. When I, when I built out my membership, it's the step-by-step process for how to do each thing. And then when I hop on a call with everybody and I'm explaining it and going into all the detail and the nuance, there's, there's so much more information. And if I were to extract my actual calls and try to create curriculum from that, it would be similar to you. There would be so much that's being covered. I'm like, I'm not going to cover all of these things for everybody. For one, it's like. A lot of this stuff isn't even going to show up until you implement. And when you Implement these challenges show up, that's why you come to the call. To get clarification on a lot of these things. That's what the calls are.
Speaker: So is it just the prompt?
Microphone: They what?
Speaker: Is it just the prompt that we give, Claude, where we're, like. Like, tell it something different.
Microphone: Do you mean?
Speaker: Just for. So, like, now that it's done that, I mean, like, give it a different prompt where it's like, okay. This is. You know, too much. Well, how do we give them exactly what they. Like, what they need and nothing more to get. The result? Like, do we just change that? And then it'll simplify it, or is it just. Do you think it's not good?
Microphone: I, I think it's. It's extracting too much information out of it. I don't know if we can actually get it to discern what. Should be like an action, an actual step by step process or not. We can try. But I think when we first put together that behind the brand curriculum. And you laid out, like, all right, based on what I know, this is a step-by-step process for everything that they're going to need to do to know how to do. And that's evolved based on conversations that you're having, how you're feeling around the direction of certain groups.
Speaker: In wanting to give them a higher value? But at the end of the day. That's what the. Group would be. If they chose to do group support. And so it's like, just bring the curriculum back to the basics of everything. Like, the first curriculum that we created.
Microphone: Yeah. If you were teaching an extension install. And you were to put together a course teaching that extension install. You would map out the step-by-step process. You'd shoot videos and explain how all of this stuff works.
Speaker: Yeah.
Microphone: Right. And that would be the course. When they come in and you're like, okay, now I'm going to do an in-person training. I'm going to walk you through this process. And so people come in and now they spend a whole day with you. To walk through these steps. And as you're doing it, you're able to. Explain things more thoroughly. Maybe you have a fresh perspective on something. Maybe you're able to see them do, do something. You're like, oh, I see the mistake. Like, you need to be doing this, this and this if this situation shows up. There's all this troubleshooting that happens. What I feel like claude has extracted for you is the in person and trying to turn all of that information in the in person into the course. When it's like, okay, I don't need you to know all of this stuff to learn the install. This is a step-by-step process for the install. That's all you need to know to, to do the thing. Anything above and beyond that information, that is what our group calls us for. When you actually Implement this stuff, other things are going to show up. That's what the live calls are for. And until you do these steps. These problems are not going to show up. Because they only show up when you do the work. I don't need to solve these problems right now. I just need you to get to, to implement a step-by-step process to, to create this result.
Speaker: Right. Okay.
Microphone: So let me see if I can turn this into an example here based on the curriculum you just shared.
Speaker: Yeah. No, that makes sense, though, because until they do it, they don't come up with another problem. So the pro, the program or whatever. Is just to give them the basics for them to actually create another problem. Okay.
Microphone: Yeah. So if we look at, let me. Call. Them. Because behind the brand. If we look at the components, it's like, all right, here's the pre-work of setting up your clot for your content. Here are the three types of content that you should create. Here are the specific things to shooting content and editing content so that it can create reels and carousels like this.
Speaker: Yes.
Microphone: Is there anything else? As a macro topic that I missed?
Speaker: Yeah. Like storytelling hooks. And. I guess, visuals.
Microphone: Okay. So storytelling hooks. Establishing Authority would be in there somewhere. Kind of what it's talking about here.
Speaker: Yeah. Storytelling hooks, establishing Authority, selling. Building community. And then. Like, a video on. Like, cover photos. And there's, like, a little bit of Branding, just like fonts and things like that. But that's kind of the basics. Yeah.
Microphone: As long as we know what the, the, here are the. The macro elements, and then we just need to Define the step-by-step process to create the result for each one of those. So if we look at, look at storytelling. All right, here's storytelling. Here's why it's important. Here's the framework. Here's how you plug this framework into a piece of content. That's it.
Speaker: Perfect.
Microphone: Move on to the next thing. Right? Like, that's the Baseline.
Speaker: Okay.
Microphone: Now, because that's all we, we just need the core curriculum built.
Speaker: Right.
Microphone: Now, as you. Continue to do that. Maybe you notice that. The consistent bottleneck that people are having, you get 100 people in your membership and everybody keeps coming back with my stories aren't Landing. My stories aren't Landing. My stories aren't connecting. And you read through it and you're like, oh, the reason that your stories aren't working is because you're doing this General overview and you're not painting a specific scene. Like, you need to bring people into the moment versus, like, giving them the overview. And you're like, okay, now that I see this as a consistent problem, I'm going to shoot another video real quick, just educating them on that, on Discerning between the two. And then you add the video there. Because you're, you're getting the feedback from your membership of, oh, they're not understanding this part.
Speaker: Okay.
Microphone: And that, that's, that's what we'll continue to know. You know, add a few videos a month. Based on what's where you see people getting stuck.
Speaker: And so that's how I'll expand the program. Over time. Because when Kristine started, like, more than a method, she probably had, like, just basics of beading stitching. Pinning wefts. You know, tension, things like that. She probably had, like, She probably started with, like, five things Max. They each had, like, three videos, so she probably started with, like, 15, 20 videos.
Microphone: I mean, mine.
Speaker: How many videos do you have?
Microphone: I started with these three. Riding voice. And converting DMS and landing pages. I've added custom skills and prompts running ads client virtual dashboard one-on-one proposal. Video dashboard league magnet, the live call replays. And this is what I'm building out right now. And then there's one more module I'm going to be adding on operations. Because so many things have changed inside of cloud.
Speaker: How many? How long are the year videos?
Microphone: Let's see. Six minutes. Five. Eight. Nine. Eight.
Speaker: Like, 100 people in this?
Microphone: I got 80, 81.
Speaker: Okay.
Microphone: Yeah, it's going good. I got 12 600 monthly recurring Revenue right now.
Speaker: I literally could launch this with just the assistant blueprint.
Microphone: And then. They. What?
Speaker: I could literally launch this with just the assistant blueprint.
Microphone: You're 100 can that, that could be actually, now that you say that. You've had, you know, over 100 people buy it. Right?
Speaker: Yeah.
Microphone: You could potentially launch it off that first because you have an audience of buyers and say, hey, if any of you guys are wanting support on implementing this, I'm starting a membership. It's this price. It's going to go to this price on this date. But since you already purchased from me, I want to give you a price that I'm not going to actually advertise publicly. And invite them in. And get that core group going.
Speaker: The people that have already purchased these assembly print.
Microphone: Yep.
Speaker: Okay.
Microphone: You could definitely start with that angle.
Speaker: My only thing with all of it is I know I, like, understand the drip, and I want that. I. What I think I'm finding with my audience is, like, everybody's in, obviously, different places. And so it's like I would hate for the first thing that they get to. To be, let's say, behind the brand when they're. Like, my branding's great. I have, you know, 50,000 followers. I just, like, don't like, I need to hire an assistant and scale back. And, like, they don't get the assistant blueprint until after they complete the first two, if that makes sense.
Microphone: Yeah.
Speaker: I don't know how you think. We get around that.
Microphone: A simple way because it's. I think it's happened two times because I have mine on a drip as well, right? They don't get access to all the modules right out the gates. Somewhere two months, some are on month three. I've had two people, I think, reach out and was like, hey, can I please have access to this module? I've already gone to these things. I've implemented. I'm doing all the stuff. I'm just kind of, like, waiting for it to unlock.
Speaker: Yeah.
Microphone: They've even mentioned, like, I'm staying in, I'm staying the next month. But can I have access to it now? And I just gave them access. If they didn't, I'd say, you know, as long as you promise you'll be in the membership next month, I'm happy to give you access to it. And then. So if anybody actually reach out to other requests, like, you can just do that. I think you can set them up. Where they could buy.
Speaker: Oh, interesting.
Microphone: You. You do have. There's limitations on how you can unlock it. I think if you just do buy now, then they can only purchase it. It might not ever unlock as a. Module.
Speaker: I mean, it's not a day problem anyway.
Microphone: Yeah. It's, there's limitations of what we can do there for sure. So we need to figure that out. But most, most of my videos are shorter. This one's two minutes. This one's a minute. This one's 253. This one's nine. That one's nine. I guess it depends how.
Speaker: Yeah. Like, your value is in you showing up inside the program.
Microphone: Yeah.
Speaker: Okay.
Microphone: I don't know if I have anything that's over 10 minutes. If I do, it's probably one or two, but most of them are pretty concise. But everything's a step-by-step process, right? So if they come in here, it's.
Speaker: In this module, we're going to be.
Microphone: This is just setting up your notion tracker. So all they have to do is come in here, take this prompt, put it in the clot, and it builds our notion tracker. And then the next step is they have to upload these three skills into cloud. So this is just how you download them. This is how you upload them. That's it. That's the step. Next step is custom instructions. It's a, just a prompt that you put into your chat. And then cloud does the rest. That's all you need to do. And then this is explaining how to actually use it. And then this I added. Three days ago. Because everybody across the board is struggling with riffing. They just can't grasp the concept of what do you mean talk to claude? Like what?
Speaker: So crazy.
Microphone: Am I supposed to. What do you mean? What am I supposed to say? And I've done. So many different. I've had so many different conversations with people and having them demo riffing to me. I'm like, all right, I need to create a training on this. So that's what I mean. Of now that I'm getting feedback from the community. I see this as a major bottleneck, so I need to create an additional training explaining them how explaining to them how to do that. And then I gave them a framework to follow. Right. It's like, all right, here's how you riff in the morning. Here are the questions that you answer. This is how you do it.
Speaker: I think people are don't know how to. I don't know. They don't know themselves, right?
Microphone: I think that's a lot of it. It's just like they just never done it before. I think some are just like, they find it weird just, like, talking. And then other ones that just don't know how to give the detail. They don't know what specifically they want. So they struggle with it.
Speaker: Yeah. So my favorite thing to do is just talk to myself.
Microphone: Oh, my God. I love riffing. I'll riff just riff. I don't even need an outcome or an output. I just.
Speaker: And you know what? Yeah. I'm like, oh, one more thing.
Microphone: Yeah. Yeah. That's my favorite part of the day. Probably people. But if we look at. The. Place. Like, I feel like.
Speaker: I feel like I can make these videos pretty fast if we wanted to start with the assistant blueprint. I also, if I wanted to make money, could just do. Or, sorry, not. This isn't the proof. We wanted to start with behind the brand. But I also could just do the assistant blueprint. I just think if long term. That's a later problem for a lot of people. And a lot of people don't even want an assistant. I think. That. It should probably be. One of the last things because I think my audience, for the most part, needs to dial in their marketing and need to help raising prices more than they want or need an assistant. And if somebody ever was like, hey, can you unlock this for me or whatever? I guess I'd be like, show me, like, tell me your numbers or something, you know, to, like, make sure that they can, you know, they're bringing enough or, you know, whatever. I guess I just have questions to ask them before I unlocked it and be like, yeah, make sure you'll be in here for. The next three months or something. I don't know.
Microphone: Yeah, if you know the specific metrics that they should be at in their business before it even makes sense to hire an assistant. Then we could just ask, like, what are these numbers? And if it's like, all right, you're good to go. If you're just asking for access because you just want to hop in there and learn it, then you can wait till month three.
Speaker: Yeah. Yeah. And then I think, honestly, I don't think there's going to be a ton of videos for bleach money either. I mean. When I think back to it, it was before AI, and so much of it is. I mean, it was before I, like, systematized anything, but so much of it is just me teaching people how to use spreadsheets.
Microphone: Yeah. Which we wouldn't even use that now. Like, we could build all this out in dashboards on clock.
Speaker: That's true, too. Because I've had to remake the spreadsheets for me, and I've been using them, and I've updated it to help people who double book and things like that. So. But, yeah, I mean, I don't think that it's going to be a ton. I guess when I saw this, I was like, I'm gonna be filming for. I thought this is a blueprint was a lot, and it was like, I'm gonna be filming for even more, and I can add on to the assistant blueprint, too, because I only got them up to month six. And I didn't get them up to, like, the 12 month mark.
Microphone: Yeah. Another option you could have, but it would really be dependent on how many people actually came into the group. I guess we would need to decide, do we want to have a separate call for each module or just one universal call? I see this. If we look at. Your three major things are branding price or. Bleach money. And the blueprint. And so if that ended up where you had to call, you had three calls a week. Where you're doing that, which, again, if it's pulling in 30, 40, 50 a month, like, that makes sense, right? Like, I have no problem giving you three hours a week.
Speaker: Yeah, if it's pulling in a lot. Yes.
Microphone: For this.
Speaker: For sure.
Microphone: Than you could just start the member. Well, hold on. Let me think. You don't have to put things on a drip right away. You can always. You can add the drip whenever you want. So in this example, you could start the membership and invite all your blueprint people in and have a blueprint call. And then let them know, like, this is for the blueprint. I'm also going to be launching this for behind the brand first. That's going to be a separate call. But since I already have this, you know, all of you that bought, if you guys are wanting support, that support is going to be in, like, immediately available. And you can also be in the behind the brand conversation as I build this out.
Speaker: Okay, so I would reach out to everybody who bought the assistant blueprint. Tell them that it. S. Well, they would. Well, they wouldn't have access to whatever. I'm moving it to school, and. They'll have access to it. But if you want to jump into. A weekly call with me, it's. 297 a month. And you can drop out whenever you want. I mean, obviously, I'm not gonna say that, but it's 297. Yeah. 297 a month and not even tell them how I'm going to be adding to the membership. Or briefly just mention that.
Microphone: I would briefly mention it. I'm, I'm currently building the modules for behind the brand and bleach money that create this specific result that's also going to be included in the membership. You will also have access to that.
Speaker: Yeah. Okay.
Microphone: But, but once I release those modules, the price of this membership is going to increase. So, like, I'm giving you an early bird price because you've already purchased for me. And so I just, I want to reward you for that.
Speaker: Cool.
Microphone: And you can decide of. Do you want. Do you want to just have a call where people can come in and ask questions? And it's, and you can, you can start with one call. I mean, always start, I would just say that, like, if we want to keep this super simple. Then we just create the curriculum for people to follow. You can, you can invite the blueprint people in. You start with one call, you have a focal point for that call. And then you just hot see people after that.
Speaker: Yeah.
Microphone: And if it gets too demanding or if it's like, oh, my, we've been here for an hour and a half and there's still 10 people with questions. That's your cue that's time to start a second call.
Speaker: Okay.
Microphone: Right. But let the demand do that.
Speaker: Yeah. Okay.
Microphone: I mean, I had 22 people on the call yesterday, and I'm like, all right, well, let's get in the hot seats here. Let's go. Q a who has a question. And, like, three people ask questions. Everybody's just sitting there. Like, you know, just wanting to be in the energy of the room, listening. And I'm like.
Speaker: But you don't call on them in those calls because you're like, I'm not going to try and get through all. 20.
Microphone: No, I call. I call on them.
Speaker: Like, you still do.
Microphone: Yeah.
Speaker: Okay.
Microphone: I'll just check in. You know, Brad, how you doing this week? Everything good? Yeah. You got any questions? No, I know what I needed to do. All right, you got questions posted in the group. All right, stay. What about you? What's going on in your business? You got questions? Yeah. I just kind of work through those.
Speaker: Okay. Okay. Do you like the people in your group?
Microphone: I love them. Yeah, I love them. They're, I mean, they're out there crushing. There's, there's some, some big businesses in there, which is exciting. There's a handful of newbies, but for the most part, they're all established business owners. And so, like, we're solving real problems, and I, I really enjoy it. Yeah.
Speaker: Okay. So I like that. So pretty much what you're saying to me, and you'll extract this so you can give me something to reach out to or to email the people that have already purchased it. But what I'm hearing is. Start filming the most basic version of behind the brand. And then obviously adding it. But I think the most important thing that I'm hearing is have Herbert start to take everything from Kajabi and put it into school. As. One whole program that people can, like, purchase, but it won't be for sale. It's just so that I can give it to the people that I already purchased behind the brand. Or. Sorry, that I already purchased the assistant blueprint. And then also.
Microphone: Start that last one over again.
Speaker: Have. Take everything from Kajabi that's in the assistant blueprint. Create a new program in school that's available for one-time purchase. Not make it public, but so that we can give it to everybody who purchased it on Kajabi. So they still have access. And then duplicate that into the. I don't know if you can duplicate it, but then have that be the first thing that we start this. Program with. This membership. And then. I can start weekly calls as soon as. I don't know. The first or second week of August. And then that would be the beginning of it while we continue to film everything from behind the brand, and then I can start to. Talk about that or launch that once we finish those videos. Is that correct?
Microphone: Yeah. So let me reiterate that to you. Before I do. Give me one second. Okay.
Speaker: Okay.
Microphone: Okay. So what you're saying is. Bring the system blueprint over to school. Start the group with the assistant blueprint people. Everybody that comes over, just give them, set it up as a one-time purchase, but they can give them an access code so they get it for free.
Speaker: Yes.
Microphone: And then we'll start the pro, start the membership with them. And then we'll.
Speaker: Yes.
Microphone: Open it up to behind the brand. Once we start getting those modules in there. And then in terms of pricing. Because, I mean, you want to, you want to get a good amount of people in there.
Speaker: True.
Microphone: I, I would personally give them. A lower price than what I'm going to open the membership with. Because I already got these hot leads. I want to bring them over. They've already purchased from me. What we need to figure out. What we need to figure out, because I don't know this about school, is if you have a course. Wait, hold on. Let me see if it matters. Because you still need to give them access to the course, even if they don't. Well, how long do you keep want to keep running Kajabi?
Speaker: I don't.
Microphone: Yeah.
Speaker: It's like 200 bucks a month. I'd rather move it over to school, pay the whatever I need to pay. I would rather just have it all in one place. Also mailer light is an extra fee. So, like, that's why I messaged you yesterday, too. Because I'm like, I want to get rid of Kajabi. I want to get rid of wicks if I need to, because now I have Shopify for the thing. The only reason I have Wix is because it has built in so that I can sell tickets to a class.
Microphone: Which we can, we can easily rebuild that for through applaud. That's very simple.
Speaker: Okay, so, yeah.
Microphone: Yep.
Speaker: So my goal was to get rid of those two things. And then set up school and then set up mailer light so that it can start to. Do whatever it needs to do to help us. Create this.
Microphone: So this, this would, I think this would most likely be your two options. If somebody wants access to the group, they don't want to pay the membership. Because my concern is if somebody comes in into school, I don't know this. I have to figure this out. But if we do the. The one time, the buy now. Right? I don't know if that also gives them access to the community. And so if. They do the one time buy now, but they don't do the membership, we don't want them having access to all of this.
Speaker: Red.
Microphone: So the, the second option is. You can create a module and you can duplicate the course.
Speaker: That's what I was thinking.
Microphone: So you could just create, you could just start a nine dollar a month school membership where it just hosts a blueprint and just let people know, hey, this is where it's hosted. And then there's a post in there of, like, if you want support implementing this. Then you can hop into the membership at x amount a month.
Speaker: Okay. Perfect.
Microphone: And so it's a very, you might have to pay nine bucks a month. To keep posting that for a while.
Speaker: That's fine. It's better than paying 200 a month.
Microphone: Yeah. It's, it's really easy to just create another school membership and, and just put your courses over there. Once they're uploaded. I had this all set up in a different membership, and then I had to duplicate it all and just send it over. And it was took me a few minutes.
Speaker: Okay. So I can just duplicate the kadri one or. No, that's gonna building it out in schools and take a minute.
Microphone: I believe that you can migrate your course from Kajabi into.
Speaker: Oh, cool. School.
Microphone: School. Yeah.
Speaker: Okay.
Microphone: I believe so. Hopefully. That would save you guys a ton of time.
Speaker: Yeah, if not, it's not really my problem.
Microphone: I feel like, I don't think you're going to like this answer. But, but if it was me. I would just riff on what the curriculum is again.
Speaker: For behind the brand.
Microphone: Yeah.
Speaker: That's fine.
Microphone: Instead of trying to pull it out all these transcripts and what we've done before. Like, you can look at it to get an idea of what we built before. But I would just go through the series of questions again and like, all right, if we're going to build this today, what does it look like?
Speaker: What series of questions?
Microphone: I'll send you over. Some.
Speaker: Okay. There's been so many. Because I did. I. Yeah, because I, like, riffed on it before I did this last. Landing page.
Microphone: Okay.
Speaker: But I wasn't getting the high performing people. And so it would make sense. Because. I mean, I could use that one. I mean, all that stuff, because I was getting the people. I was getting people fine. I was getting people that pay this price point.
Microphone: Yeah.
Speaker: But I can also just. Answer all the questions again. Which is fine.
Microphone: Yeah. Let's, I think that would just. It's a big chunk of time to get it done, but I think we're going to be just very inefficient trying to. Extract from what we're doing, and it will actually be less time overall. Than what we're doing right now.
Speaker: Okay, so scrap everything that Claude gave me.
Microphone: Yeah. It's, I think it's because we have to go through all of that and, and, like, extract. And what do we keep and what are we getting rid of?
Speaker: Okay.
Microphone: We might as well just riff and create it from fresh. And then as soon as we have that, you can send it to me. We can get the curriculum defined, and then we can start shooting that first module. Let's get the first module done. And not my, the first module is a pre-work and so that's pretty much done anyway. We just need to reshoot the videos.
Speaker: Yeah, we can. Yeah. Because if I can shoot it by Friday, that would be great.
Microphone: Yeah. I don't think much is changing on that pre-work module, do you?
Speaker: No, I do think I dialed it in a little bit better.
Microphone: Yeah. And when you shoot the videos, when you reshoot the videos, that will be a, that will, like, that will come out.
Speaker: But I'm.
Microphone: Right.
Speaker: I think what I dialed in was a little bit better was kind of the prompt of. I think what could be dialed in better is, like, the original prompt of, like, the one word problem that they solve. Of, like, this is really generic. Like, the confidence. It always tells people you're selling confidence.
Microphone: Yeah. Did you run that through fable?
Speaker: So. No, I didn't. And I don't know if I even have, like, did a prompt. I think I'd have to go through all this that I have for behind the brand. Yeah, I'll have to look through a thread and see if I ever, like, gotta. Summary of it. But I can get. Have it create me a summary and then run it through fable and then just say, give me this actual prompt.
Microphone: I, I would also. Have them set this up in co-work instead of just claude.
Speaker: Okay.
Microphone: That way that, like, everything they create, they can just add it to the project. And you can add as much as you want. And co-work is going to be available on, on your phone and browser. So. It feels like they're, they might just be, like, slowly letting go of claw chat and just focusing on co-work and, and code. There's really no reason to do clod chat anymore.
Speaker: Yeah, I've clotted for businesses.
Microphone: Yeah. This, this feels pretty simple. It's, you still have these three videos. You walk them through the setup here, which will take five minutes. You just do a screen share and show them what that is. And then you walk them through the riffs.
Speaker: Yeah.
Microphone: And then they show them how to, you know, populate that prompt into the output. And that just attaches to their project. And now that's module one. And then right now. Like, currently, this is what. Your modules for behind the brand are going to be the myth button, the carousel. The day in the life stories, tutorial reel, storytelling. Lighting, audio. Consultation. There's a couple other elements, like authority and stuff that, that weren't mentioned just yet. But that could be a separate module, too, of just. Like. What kind of energy are you creating with for creating from? You know, are you Authority? Are you a peer? You know, are, are, are you talking at people or are you sharing. You know, are you complaining and gossiping, or are you providing. Thoughtful leadership? You know, and it's. That can be just one module of just Theory. And then it's like, now let's get into the Tactical builds of each of these types of content and how you edit these contents so that they pop on the page. In the life tutorial, myth bus and Carousel consultation. Those could be your four pieces of content. And so the contents last. Actually, this would probably be last. Production. I mean, maybe, maybe you do production, and then now you know how to shoot the content. Here are the four highest converting styles of content that you can use. To get to turn followers and the clients. And that would be the sequence.
Speaker: Okay. Yeah. So. I think. Also behind the brand. Yeah. Filming later on is just gonna be. It's not like how to become. A influencer or how to get brand deals. It's just how to brand and Market yourself. Like, taking it back to the basics.
Microphone: Well, I mean.
Speaker: And we can add on to that later.
Microphone: You could add on to that later. I think it's a part of your, your sales page and your pitch. It's like when you're branding is dialed in, this, this is what starts to happen. You start to get brand deals, you start to get this, you start to get this. Because your branding is on point and your content's on point.
Speaker: Yeah.
Microphone: And so you're going to learn how to build this, this stuff up. And as you implement. And these things start to happen, that's what the weekly calls for. Show you how to navigate these things as they show up.
Speaker: Right. So I don't have to make, like, modules on. Them. If it becomes a question often.
Microphone: Not yet. Yeah. That's not, that's not the core curriculum. That's what's happening after they Implement. And nobody's there yet.
Speaker: Okay.
Microphone: All right.
Speaker: Yeah. For sure. Okay.
Microphone: And then you can have a link where it's like, hey, if you want to have a one-on-one call, it's, you know, 350, 500, whatever you want to charge, right? Here's the link for it. Here's what happens on the call. So if you have that anomaly where it's like. Krista, I just had three people reach out to me for brand deals. This has never happened before. I don't know what to do. Like, can you help me? You're like, yeah, book a one-on-one call. And they can hop on that call and you can walk them through that.
Speaker: Okay.
Microphone: So next steps. I got a two hour call right after this one. After that, I'll, I'll shoot you over the questions for you to riff on. Give you some messaging examples to send out to your current people to see about. Getting six people in the room for the next three months. Have that going. To the two primary things. And as soon as you get the answers to those riffs, send them to me and then we can start putting the curriculum together. For what to shoot on. And then can also send over what. The, the first module. Should be because we already have all that defined. So you'll know what to shoot, what you need to revise. And if anything, like, that's what you get done this weekend is module one. Yeah. Ask me about cover photos. The, my cover photo process has evolved. A lot. I mean, I've changed it multiple times, you know, the super basic at first, and I just find ways with claw to, to make them better. Claude's built out all my photos.
Speaker: Just. I mean, prep has, like, a whole branding thing inside of clouds, so you can just. I think it's just that I need the titles, right, of every video.
Microphone: Yep. Yeah. I don't have cover photos on the videos. I just have them on the modules.
Speaker: Okay. And I guess I just need to know what I'm calling this program. Not that you can answer that for me.
Microphone: Bleach billionaires, I guess. Right?
Speaker: Bleach billionaires. Well, my job is like, okay. Yeah, I know you have to get off this call, but, I mean, I don't know if I. I don't want another salon. And is bleach my thing. You know what I mean? I feel like it was built out of so much. Proving myself. And, like, pain. I don't know if I would. Continue that. Or not.
Microphone: We can definitely talk through that. We don't, you don't name is a, you don't need a decision on name. Until you, until right before you launch it.
Speaker: Yeah. Okay.
Microphone: And we can kind of sit with it. Ideally, having a shorter name in case you want to build a URL after it.
Speaker: Okay. Yeah.
Microphone: And just for, like, logo purposes, in case you create one, just Simplicity.
Speaker: For sure.
Microphone: When we land on something, if it's like, yeah, that's the name. Don't do anything with it for at least 72 hours. Let it sit for three days. And then you're like, oh, wait, you know, it felt like the name.
Speaker: Yeah.
Microphone: But now I kind of think it should be this. And I just paid for everything. I just bought the main, I bought the URL. Like, I did all of it. Now I want to change it.
Speaker: Okay.
Microphone: Just speaking from personal experience.
Speaker: Okay.
Microphone: Okay. Do you feel pretty clear right now?
Speaker: Yeah, I think so. I think I just need messages to send. And have herbs start working in school.
Microphone: If you, if you guys are hitting anything with the setting up a school that's taking longer than it should. Just, like, hit me with voice memos, ask me questions.
Speaker: Okay. Yeah. He's out of the. He set, like, the account up, but I haven't looked in it. Or access anything. So I just haven't taken the time to do it.
Microphone: Okay. All right. We feel good?
Speaker: Yeah. Do you?
Microphone: I feel great. Yeah. Go sell the six spots, make some money.
Speaker: Okay. All right, cool.
Microphone: Okay. Bye.
July 8, 2026
Behind the Brand, Bleach Money, and the Assistant Blueprint all live inside a single low-ticket membership rather than as separate offers. You build them in that order, Behind the Brand first, Bleach Money second, and the Assistant Blueprint moved in last since it's already done. This is the scalable, one-to-many piece that moves you from around $11k a month now toward your $30k recurring checkpoint.
You re-run Behind the Brand inside the membership and film each module the week before you teach it live. Over about six to eight weeks Behind the Brand becomes a finished set of step-by-step modules, then you do the same for Bleach Money. The modules are high-quality pre-recorded tutorials at the Assistant Blueprint bar, and the live calls are where you teach and answer questions, not the modules themselves.
Early members come in at $197 because it isn't complete yet, and the price steps up toward $297 and then $497 as modules get added. You grandfather people at the price they join at, and you set the founding window by a signup deadline rather than a headcount cap so you never have to pull a price back from someone.
The two ads currently run at $10 a day each, so $20 total, at roughly a 5x return and about $35 per result on a $500 sale. We double both to $20 a day each, $40 total, and read it for a week before deciding on new creative. I handle this since I run your ads.
Skool is $99 a month once live, MailerLite is $12 a month for your first 500 subscribers, and Zapier connects them so a new member automatically gets a welcome email. The Assistant Blueprint course moves from Kajabi into Skool, and existing buyers get a lifetime-access link so nobody loses what they paid for.
Down the road that's a roughly $24k-a-year group capped near 10 people with a waitlist, possibly a $5k-a-month one-on-one, and an in-person consultation intensive within about six months. The rule across all of them is that you have to hold an active membership to buy any of them.
The group is strong on effort but their messaging buries the point, so this call teaches them to lead with the hook and cut the fluff rather than adding new material on top.
The earliest realistic date is August 15, and we need roughly a month to build the infrastructure plus a little runway to market and enroll before doors open.
July 1, 2026
That's the scariest and highest-value part, so the consultation segment becomes a live role-play of the three objections you hear most: the price is too much, I need to think about it, and are you sure you can deliver. You teach your framework in condensed bullet form, then go deep on the objection handling with your assistant or model feeding you the lines.
You get their hair history first and point out everything wrong with the hair before you ever look at what they want, and that gives you the leverage to say what is and isn't possible. Price comes after all of that.
Once the client understands their hair could break, the extra $30 for K18 lands as protection they actually want instead of an upsell, and the take-home product continues that same story.
The revised outline keeps everything K18 asked you to cover and adds a short disclaimer that it's all in there. You and Arvin look at it together before it goes to the brand, and you ask them if anything is missing before the July 6 call.
Each week's call transcript goes into Claude against what you planned to cover, so the next call's focus adjusts to what actually happened. This week is showing your thought process, plus having a few people name what they were most afraid to share.
You're not reverting them, because you set them intentionally and with her buy-in. Tonight you lead with certainty, offer a real monthly accountability structure, and get her to take responsibility, while being okay if she decides this isn't her home.
June 24, 2026
The weeks are getting plain headlines and conversational copy instead of over-polished writing, so it reads like something you'd actually say out loud. Weeks five and six are flipped so selling products comes before the brand conversation: education, then selling, then what makes a brand pick you, then how brand work happens, then transitioning out of the chair.
You'll use your own content as the example instead of calling out other stylists, pulling up posts that performed but didn't book the clients you wanted. The point is detaching from how a post performs and looking at the result, because a viral $20 hairspray reel is not the same as content that books a $2,000 service.
It's an application funnel like Behind the Brand, branding more white and pink, with image placeholders for now. The launch date gets set after the page is built, and the resource hub comes after that.
Forty bullet points can't fit a sixty-minute slot, so the same lesson you teach your students applies to you: pick one or two areas and go deep. The brand said they're flexible and open to revision, so you have room to come back with a tighter plan.
June 17, 2026
Fewer leads came in this time, only three ghosted an invoice versus the big influx before, and you closed more of the people you actually want. Targeting and conversion are where they need to be, so the work now is the program itself, not the funnel.
A roughly ten-minute teaching point sets the shift you want in their content, then each person gets hot-seated on their messaging, then they leave with that week's content piece. These are high performers who are time-poor and at capacity, so the call gives them one thing to hold each week instead of burying them in fifty.
The room is stylists who already have the clients and want education, product, mentoring, or in-person income. The through-line is teaching them to show their thought process and the real behind-the-scenes of how they work, from authority rather than peer energy, so their content pulls brands and buyers instead of just more clients.
Week one is the carousel, with content two and consultations behind it. Repeating the content wasn't what made people drop last round, the wrong people were. Week two's teaching point is authority versus peer.
You go around the room first and ask each person: if this program was a success for you, what would be happening with your social media that isn't happening right now? The goal is to surface the one specific thing that needs fixing in their social media. Then you teach the content point for the week, then you hot-seat each person on the hook and first slide of their carousel, opening that with what problem does your content solve.
It's a scaling program for people booked four to six weeks out who are maxed and need pricing to weed clients out, not people trying to build a business. It gets an application, a landing page, and a short explainer video, with a mid-July start.
You start selling Bleach Money around the time you're halfway through BTB, never both in the same window. Marketing begins as soon as the assets are ready.
You sold a limited container and you're realizing it isn't how you like to work, because the way you perform for clients runs past what that offer pays for. For now the only change is the calendar: your bi-weekly client gets set day and time options to book within, so you stop taking calls at times that don't work for you.
June 10, 2026
The audience is stylists who already have the clients and want a second revenue stream through education, brand work, or affiliate income, not stylists trying to build clientele. The Sunday IG Live confirmed it: every page Krista audited was an ideal client, but the marketing had been speaking to clientele-building, so they didn't apply. The pivot is the messaging, not the program.
Either the applicant is booked out and showing real capacity at their current pricing, or they post consistently three to five times a week and have for at least a year. Either one is high-performer behavior. Anyone outside both is a no.
Zoom let Krista screen-share and walk pages in depth, positioned for stylists wanting to step away from being behind the chair through education or brand work. Signup ran through a question box that captured emails so Herb could send a confirmation plus a one-hour reminder.
Krista created a Wistia account so all her videos live in her own account, finished her pass, and had Herb walk through it as a new member. Krista sent the HTML to Arvin to host on Netlify, and Herb re-automated the welcome email so pre-work delivery runs cleanly from sign-up forward.
Krista downloads each call to her laptop for the higher video quality, uploads to Wistia, and sends the link to Herb who adds it to the training hub each week.
Each week gets a teaching block on a facet of how Krista dials in her AI: priming, talking to it, rating outputs on a one-to-ten engagement scale and pushing for the ten, surfacing what the student is holding back. Plus new pre-work questions so the program delivers what students actually want.
Anthropic released Fable for two weeks of public access through June 22, and inside Cowork the usage cost is reduced fifty percent through July. The rebuild rewires the offer for booked-out stylists who need pricing strength, not clientele-builders.
The IG Live ran about an hour and ten minutes, and every page Krista audited was an ideal client describing her situation in her own words. The phrases become hooks for carousels, captions, and the next round of ads.
Open with the new pricing Jen wanted to lock in, then ask questions about the co-stylist plan to lead her to her own conclusion that it won't bring the income she's after. Give her the delegation-cataloging homework. Close with the honest read that biweekly isn't enough cadence given the emotional processing.
June 3, 2026
Applications came from organic stories, not ads. The fix was a longer-form touchpoint, not more ad spend.
The longer-form touchpoint to convert the warm organic audience.
From Sunday June 14 through Tuesday June 16.
Set aside for this launch.
They hadn't replied to Krista's initial DM and needed a follow-up by email and text.
Herb walks it as a new member after Krista's final pass.
The asset rebuild runs off her one-on-one sessions.
May 27, 2026
First sale that morning, two more in conversations.
First call on June 17.
A multi-section HTML dashboard.
Krista rebuilding the teaching for the next cohort.
An 18-month no-client-contact clause.
Hers and the client's.
May 20, 2026
Pull the brush ad spend.
Herb owns all product and customer service communication.
Every morning.
Launch date locked.
Break the landing page into segments for the ads.
May 13, 2026
The Behind the Brand landing page is the first build, done by Krista herself in Claude.
$2K, two payments of $1,100, or four payments of $600.
Introduce the voice-memo coaching offer.
Going forward.
One consolidated hub.
May 4, 2026
Use Mark's talking videos for the brush ads.
Shift the final calls to hot-seats.
Use Callan Falconer's launch page as the reference.
May 1, 2026
Lead with brush ads.
Sequence the program launches.
Add a lead magnet layer to the content.
Earlier weeks
Brush launch comes first. Behind the Brand goes to an application. Herb is coming into the business full time.
The tour is cut down to Scottsdale only. The brush launch sequence is locked in.
Only two priorities: finish tour ads and brush content edits.