Me: Da da da. Them: Hi. Me: Hi. Them: How's it going? Me: All right. Them: It's going great. Me: Going with you. Them: Great. Me: Great. Them: Perfect. Me: Well, tell me how you're feeling with the launch so far. Them: Mm, I feel fine with it. Me: Okay. Well, tell me what you would like to focus on on our call today. Them: Um, One thing that's really bothering me is that I cannot figure out how to use Calendly, so can you help me? Me: Yeah, what's— what, what, how are you trying to use it? Them: Like, Well, I just want to book the freaking coaching calls and I'm still sending people, like, texting them links. And I just want something that sends like reminders. Me: Let me see here. Them: 'Cause Me: Have you shared your screen for me? Them: Okay, let me pull it up really quick. Um, that, and I have a one-on-one. Me: Let me, uh, Them: Uh, call, uh, like sales call today. Me: Okay. Yeah, we got— we cover all that. Do you have to— do you have a hard stop or can we go longer? Them: We can go longer. Me: Okay. Let me grab my charger real quick. I'll be right back. Them: Okay. Me: Okay, what's the challenges you're facing with Calendly? Is it not doing what you want to do? Them: I don't even know how to do it. Me: Yes. Them: Like, I have— I pay for it. I've had it. I don't know how to make. Like, I don't know how to schedule anybody. And then I've done it where I have scheduled somebody and they got the confirmation, but they didn't get the link to Zoom. Me: Mm-hmm. Okay, so let's make sure that your Zoom is connected. If you go down to Integrations and Apps And then, okay, so Zoom's connected. Okay, go into— yep, so go into meeting. I'm sorry, sorry, go like back. Yeah, go meetings. Them: I mean, how did this happen? Me: And then— oh, sorry, wrong one. Scheduling. The top option. Them: Okay. Me: And then click on Krista One-on-One. And then So right under location, hit that dropdown. It has a Zoom Connect. Click Connect Zoom. Okay, perfect. Go back to scheduling. Them: Okay. Me: And then click on Krista 101 again. Them: Okay. Me: Okay, perfect. So now when you, when you book this, it will send out a Zoom link. You just need to make sure on location on each of these, we can look at them real quick if you want. Just make sure location says Zoom. Them: Okay. Me: Is there any other links you're sending out or just a Krista one-on-one? Them: Uh, just the Krista one-on-one. Me: Okay. Them: So then what would I do? Me: How you would, how you would send it. Them: Hit save changes. Yeah. Me: So the copy link is how you would send them the scheduler. And then there, and then your calendar would pop up. Them: But how does it email them? Me: The confirmation. Them: Yeah. Me: That's part of the setup here. If you want to see what it is, come over to more options at the bottom. Them: Okay. Me: And then Notifications and workflows. So they get the invitation and then they get the 24-hour reminder. Those automatically go out. Them: Okay. Me: If you want to send one an hour before, Then Um, I would have Claude do it. You can connect Claude to Calendly and then just tell Claude to go in and set up a 1-hour reminder. Them: Yeah. I've had it. Me: What do you get with me? Do you just get 24-hour? Them: No, I get hour reminders and that's fine. I can have Claude do that, but how do I actually book somebody? Me: How do you book somebody? So I always do it on the— on my phone. Them: Okay, I don't have Calendly on my phone, so I can The other Me: But if you wanted to do it here, then you can go to Contacts. Them: Okay. Me: And then just select somebody. We're not going to finish the booking. Them: Um, okay, I'll just do Jen because she's booking me. Me: And so you see right there in the top right where it says Schedule. Them: Um, yeah. Me: Then you would just book meeting. Them: Okay. Me: And then you'll select there so that— let's say go ahead and click that. If for whatever reason you want to book her outside of your window in the top right where it says Override Available Times, then that will just give you the Them: Wait. Oh, got it. Okay. Me: That will give you the full schedule. Them: So I want to Okay, yeah, because I'm gonna book her on the 3rd. Or the 2nd. Hold on. I'm in the wrong week. Okay, 4 PM. Okay, so override available times. Me: And now you just go click over on the calendar. So when you override, then you have to go like right into the day. Them: Got it. Okay. Me: You want it? I wouldn't say. Them: That's her. Me: Didn't you say the 3rd? Them: Yeah, I guess I lied. It's the 2nd. Me: Oh, okay. And then book meeting. Them: Okay, so then now what? Book meeting? Me: Mm-hmm. Them: Okay, and then that's it. Me: Yep. And if you want, you can reach out to her and say, hey, I'm just starting a new scheduling system. Can you confirm that you got your confirmation email? Them: Okay. Me: If you want to do that. Them: Yeah, I will. Me: Also, when you're going— go back into the context. Them: Contacts, okay. Me: Home screen. Yep. So when you just hover over the name without clicking on it, that the shortcut will just pop up right there. Them: Okay. Me: It's on your phone, the same thing. You just click Clients at the bottom. What the— Them: So then does my Zoom— does Calendly make the meeting in my Zoom? Me: Yes, so if you open your Zoom, you should see a link there. Them: Okay. Let me see. Oh. Me: There you go. Them: Perfect. Okay, cool. Hopefully I remember that. Well, thanks, because that's been killing me. Me: Yeah, I, I've tried this. I think the third time I've tried Calendly, and I didn't like it the first few times, but I love it now. Whatever changes They've made it feels way more operational. Them: For like 3 years. When I used it before, I feel like it only allowed people to book with me. I couldn't create like the appointments myself, which is— I don't know, it was I was just— or I just didn't understand how. But yeah, I'll have Claude go in there and do the rest. I just wanted to know how to like actually do it myself. Um, okay, thanks. Me: Hmm. Them: The rest. Okay, so I have a girl that I'm doing a sales call with for a one-on-one today. And I have like the space for it. I was thinking of charging her more though. Okay. Uh. Me: What do you want to charge? Them: I think $2,500. Me: Okay. Pitch me. Them: Pitch you. Me: Yeah. Them: All right. Me: Just, just like pitch me the price. Them: All right, so if we were to work together, it'd be $2,500 a month. Me: For how long? Them: For, well, I do 3 months. Me: Okay. Them: Should I do 6? Me: That's a preference. You know, like for me, 3 months is just, it's not enough time. It's like you get to the 3-month mark, they have expectations things are going to move faster than they really will. Them: Well, I know I haven't gotten anything. Me: And so now you're at a checkpoint where they're like, you haven't got them. Far enough. To where they want to stay sometimes. Them: I know, but then Yeah, but then if I don't like them Me: Then you cancel, then you, you kill the contract. Them: Okay. Just say I'm not offering one-on-ones right now. Me: Yeah, like it. To be pushed to that point, you'd have to be pretty— it would be a pretty big, like, disconnect. You'd both be feeling it. Them: Yeah. Me: Right. Them: We can do it. I think in the beginning, I also think it's just me like seeing if I want to like pitch her in the first place. Me: Do 4 months. Them: Which I feel a lot better about. Okay. Yeah, okay, I can do it for months. Me: Yeah. Them: Okay. Me: Well, I mean, you have this fear every single time a new one-on-one comes into your world. Them: So I think I'm so scarred by the first one-on-ones that I did and got in 6-month containers with, and I was like, fuck these people. Me: Well, you're also new to it in a lot of ways too, so it was a big learning curve for you as well, and you're under the pressure Of somebody paying you for this while you're trying to get to the standard that you want to operate at. So there's a lot of different elements there that were affecting you. Them: Yeah. Um, okay. All right, so it'd be $2,500 and I require a form of minimum commitment. Me: Mm-hmm. I wouldn't say required, just say it's 4 months, $2,500 a month. You can pay monthly or you can pay in full. Them: Okay. Perfect. Yeah, the price point doesn't really scare me. Like, none of it really does so much anymore. These people are all pretty warm too. So this one guy who has done all of my coaching, and he was like one of the two people that we did the editing stuff with. Me: Yeah. Mm-hmm. Them: Um, has sent me all these people. Me: Oh, great. For the membership or for one-on-ones? Them: Both. Me: Oh, great. Them: Yeah, he's— yeah, he always talks about me, so it's pretty cool. But this girl was like reaching out because I didn't know if I wanted to get on a call with her, and then I sent some voice memos back And then she was like, I just really want the same, you know, outcome that Eric had. I'm like, okay. Me: Yeah. I mean, if he's throwing you that many referrals, I'd like hop on and do a one-on-one with him or something if he wants as a thank you. Them: You're not Eric, but I know, I always— I asked him if you want to do a one-on-one when he was done. Me: Mm-hmm. Them: With the, um, with the content thing. Me: Yeah. Them: And he's like, he never got back to me. Me: Mm-hmm. Okay. Them: And then I was like, we owe you like more stuff. Do you want more? And he's like, no. And then he just is like busy. Me: Yeah. Okay, cool. Them: And then he joined the membership and he's like, this is— he just— when I DM'd him, he was like, this seems way more my speed. Me: Yeah. Them: So that he can just like watch it whenever he wants, you know? Me: Yeah. Them: So, but yeah, I would definitely, um, Me: Mm-hmm. Them: Do something. But yeah, um, I think that— what else? Mm-hmm. I'm working on Bleach Money, building out the things. For it. Me: The things, the modules. Them: And it's good. No, the trackers and all the things that are inside of that, the assets. Me: No. Oh, the assets. The— okay. Them: Um, came up with a really cool tracker. I'm really proud of it. Me: Great. Them: And then Yeah, I feel like pretty good about it. I just voice riff what I want Claude to create and then go back and forth until it's good. Me: Mm-hmm. Them: Um, I'm going through the modules. I'm trying to figure out all the things I want to create for it. And then I'm creating the scripts for those videos. I think that's what I'm gonna spend the rest of the day doing and the next couple days filming it. Um, Me: Are you done with Behind the Brand? Them: Filming, yes. Editing, Herbert's still editing it. Me: Really? Good job. Them: Yeah. Me: That's a big accomplishment. Them: Thanks. Do you have a lot of videos? He's hating his life right now, but yeah. Me: Yeah. Not bad. Them: I was like, well, we have like 50 more. Me: Yeah. Them: I helped a lot last weekend, the last couple— I don't know, it's kind of been a hell of a— I mean, you know. It's been kind of a bitch. Me: Yep. Them: But I feel like I could take a little bit of a break, but I'll do that like on my birthday, around then. I think I'm gonna try and grind like the next week and a half before I leave, and then Me: Yeah, you got a 60-day window for, um, Bleach Money. Them: I know, but that doesn't feel like Me: And again, it doesn't need to be complete for you to open the doors to that. You just need to have the first module done. You can continue to drip from there. Them: Okay. Versus like Killing ourselves. Me: Yeah, I mean, I mean, it's your preference, right? If you want to do one more grind session over the next 3 to 4 weeks and just get it all done, and then like it is complete. Them: I would personally love to just so that I could start promoting it. I don't feel right now like I can promote it because it's not open. Me: Oh, Bleach Money. Them: Mm-hmm. Because like, I think that it would get a lot of— I think that that's probably the star of the whole membership. Me: Mm-hmm. Them: Um, and with the, like, all the assets that I'm creating around it. Mm-hmm. Can Claude make that notification not bing on my computer? Me: Yeah, you can give Claude control of your desktop and then go and change your settings. Them: Uh, so Yeah, I think I want to do that, but then I don't know, I'm just trying to figure out how to market it better. Me: Yeah. How do you, on a scale of 1 to 10, 10 being excellent, how would you rank your marketing of it so far? Them: Um, I don't think I have an answer for it because, like, rank my marketing of it. I mean, I guess for the results that I've gotten, I would say like a 4, but understanding what I should be putting out to get the results that I like to get people to sign up is what I'm still just trying to figure out. Me: Yeah. Them: Because it's such a wider thing now than a very specific, like, I want all these high-performing stylists in there. I also can have people that are not high-performing in there, you know what I mean? So I think that that's been a little bit, not a struggle, it's just Me: Mm-hmm. Mm-hmm. Them: different. I think the thing that I struggle with in general with marketing is creating more desire and giving less information. And so I really want to work on that. And so that's what I was doing yesterday in Claude. And I'm like, am I just wasting my time talking to a robot all day? But I also feel like good about it. And I took all the— because I thought I saw I saw this guy talk about it and then he was like, he pretty much talked about creating these, a gap. In what you're saying. So that you create that desire. Me: Mm-hmm. Them: He did it in the video, so I. Screen recorded the video, put the transcript. Me: Smart. Them: And then I put it in TurboScribe, put it in Claude, and was like, what is he doing in this and how can I implement it in mine? And then it helped. And then I took all— because like, I think when I'm doing talking head, that's where I struggle with creating that desire. Me: Mm-hmm. Them: Then I was like, why do I have millions of views on videos of me consulting? And they get so much. I don't even understand what I'm doing. And so I took those transcripts and put it in Claude, and it told me how I I consistently create like these open loops with every question I ask, it makes people want to stay longer. Me: Mm-hmm. Them: And I just thought it was really interesting because I don't really understand what I'm doing. I just do it, you know. And then I was like, all right, so can I start doing this in talking head videos? And then when I'm promoting This, uh, this content. And so it gave me ideas for that. So I just need to kind of film it and then also go in the salon and like work on stuff and film it with somebody else. It said that I can still film like roleplay stuff. And teach at the same time, and then the call to action can be to join the program. Me: Okay. On the little bit of content that you put out so far, you've, you've had some CTAs for people to comment. What's happening with those conversations? Them: I mean, I have it on. Me: It's not many chats. I did, I did one of them. Them: Like the ManyChat thing. Mm-hmm. Me: So it worked fine on my end. Them: Yeah, it's been— there hasn't been follow-ups. Me: That's right. Them: For people that aren't doing it. And I was going to ask you that too, if like what you think I should put in ManyChat or if I should just run it through Claude, or is there anything specific that you think? Because I can look at them. It hasn't been a lot. I think there's been 2, 4, 6, 7. Me: Hmm. That's so low compared to what kind of responses you get with other things, like when you're pitching behind the brand. You get it. Them: Well, it's very specific. Me: You get a good amount of people responding. And you know, like there's DM conversations happening. Why do you feel like you're not getting the response on this that you were with there? Because it's— you're getting 2 now. You're getting the blueprint and behind the brand. Them: Maybe I'm just not talking about it. Me: Hmm. Them: That way. And then I did— I don't know if you saw the other day, but I, I did. So I was like, instead of like being like, oh, doors are open, I was like Uh, say me in the question box and I'll look at your last, um, post and tell you who I think that you're talking to. And it was good. Like a lot of people, I think I gave really good feedback and I only did a few and then I was like, okay, I gotta go to work. But if you guys like this and wanna be a part of this community, that's what I'm doing inside of Bleach EDU. Um, I didn't— I don't know if I got any signups for that, but I did it. And then Carly was like, she was just saying she doesn't think that it's clear. Of what it is, and that's the other thing. I wanted to create like a pinned post that I put since it's a membership now. I can put it as the first post in my page, but yeah, that saying everything that's in. It— I guess I'm not sure how to explain it in a way that's going to keep people watching the whole time, or that is Me: Yeah. Great idea. Them: gonna get views. Also, only like 2,000 people saw that. Or that. Carousel I made the first day. Me: Well, I love the idea of like showing proof of concept and then pitching at the end. I wouldn't make— I would So with that, are you responding in the DM when you review their post? How do they get the review? Them: Oh, I was just doing it all my stories. Me: Hmm. I would also send them a DM and ask them the question like, hey, I just did your review on the story. I just want to make sure you saw it. Have you had a chance to check out Bleach EDU yet? Them: Yeah, missed opportunity on my end. Me: Like, yeah, ask questions. You can still go in there and do it. I mean, it's less than a week old, right? Them: A lot of them were like, thanks so much. Me: Yeah. Everything leads into a question, right? Like you're trying to create conversation right now since we're just doing it in the DMs, because that's what the approach that you're doing is creating conversation to enroll people, which is fine. Them: Yeah. Me: As you start to build, you know, people will start getting results and they're going to have great experience and they're going to start talking about it, whether it's inside your group or they're going to share it on their own stories, they're going to shoot you a DM, and all that starts to become proof of concept. Them: Yeah. Me: And then as proof of concept grows, you won't need to be doing all of these conversations anymore. Them: Right. I also have a lot of like screenshots of past like stylists. I just haven't done. I mean, I've shared them on stories before, but I haven't put together a like carousel of them or figured out how I want to do it. But I was thinking of, now that I have this framework of like creating interest and making them like watch all the way through is telling the story of each stylist and then putting their screenshot of their like testimony on the video. Me: Mm-hmm. Oh yeah, that's cool. Them: So I was thinking of starting to do that too. Me: I don't think I've ever seen that. Them: Yeah. Me: Yeah, that's Them: I haven't either. But I was going to do one with my client Jen right now who is just in the midst of hiring people, but it's all about hiring because the assistant blueprint is inside of there. So yeah, I think that people are just very I'm not even clear of what it is. Me: Yeah. Okay. Them: She's done many of my programs and she just messaged me today and was like, should I join Bleach EDU? And I was like, yeah. And then she said, Eric asked me if I was going to be in it. I was like, Eric is pulling some weight for me. Me: Yeah. Them: Um, but I was like, yeah, join. But she missed out on her— the $97, so she just joined today for $200. Me: Great. Yeah, I mean, I've had, I had one person sign up. Them: Yeah. Me: After a price raise, 16 minutes after I changed it. Them: Mm-hmm. Me: Sorry. Them: $1,800, your loss. Me: I gave you plenty of notification, you know. Them: Oh my gosh, yes. One girl was like, mess— so when I sent out I believe it was when I finally sent out the individual emails. Me: Mm-hmm. Them: This girl was like, I don't understand, are you asking me for more money when you already, uh, when I already paid for a program? And I was like, no, I, you have I was like, okay, so if you want to have full access, you need to find that email and click that you like want the invite. And if you want support, you can join Bleach EDU. But if you got all the— she's like, I'm so confused with all these emails. I'm like, well then if you opened all the emails, I don't think you would be so confused. Me: Yeah. Did you read them? No. Oh, all right. Them: No, I'm getting so many emails though, and you're asking me for more money. I was like, no. Me: Yeah, don't, don't let the idiots derail you from all the people that are loving what you're doing. They're everywhere. Them: I know. Yeah. So I think I was like at first bummed on Monday and then I was just like, I don't know if I could manage my emotions. Me: Mom, that Monday, how come? Them: Just because only one people— one person signed up on Monday. We've only had 3 people sign up. Me: Oh, okay. So not the pre-launch, but what was happening on the actual launch day? Them: Yeah. Me: Yeah. Them: But I think that it just needs— I mean, like, my understanding is it needs more clarity. Me: Yeah. Them: I don't know if it's smart. And I don't know what you think. To talk about it in the way of like, this is an ongoing coaching membership, or like you get 3 courses within a membership, or how you think I should say it best. Me: I would, because you're talking about taking the angle of desire. Right. So that's one approach when you're giving logistics. So they understand like, okay, this is what's inside, but here's what's happening for the stylists that are inside the room that are implementing. Them: Right. Me: And that's the desire, right? That's what they want. Them: Like to make more money, to work less, to like get more followers, to scale their business. Yeah. So, so you wouldn't, because Because like, I think that's the thing where people are like, well, I don't understand. I don't think they're saying this, but in my brain I'm like, they obviously don't understand the value of what's inside of this room. Me: Mm-hmm. Yeah. Yeah. Mm-hmm. Them: It's like I want to make it clear, but yes, also lean on desire. So I think I'm struggling with understanding how to talk about both. While still getting to the point, you know what I mean? So that they actually watch the video. Me: Yeah. Yeah. Remember, you always have the 7-day free trial in your back pocket. Them: Yeah. Me: So if at any point, like, you feel like you're putting out marketing and there's just like, people are like, I get it, but I don't know, like, I want to see what it is. Then, then you can open that up. And let these people come in and taste it for 7 days. Them: Okay. Me: You're, you're, you're going to have between a minimum of a 70 to 90% retention from that. And if that's the catalyst to get these people in, then great. That's 70%, 70, 90% additional revenue that you wouldn't have got without it. Them: Because when they sign up for the 7 days, does it automatically take payment after that? Me: Yes. They have to put their credit card in to start this 7-day free trial. Them: Mm-hmm. I mean, I could open it up. Me: Yeah, I mean, we'll, we'll use it strategically, right? Them: Yeah. Me: I had mine for a while and then I turned it off and now I, I offer it as a bonus on the workshop on Thursday. So if you sign up by Friday at midnight, you get a 7-day free trial. So I turn the setting on when I start the workshop, I turn it off Friday night. Them: Smooth. I got your email. For your workshop. Me: All right. Them: That's exciting. Me: I did the, I did the math yesterday. I've made $13,500 from this workshop so far this year. I've also spent $20,000. I mean, I'm spending $5,000 on ads, so I'm not getting the return on the workshop, but it sells. Them: Nice. Yeah. Yeah, I'm excited. I think like too, I just Everything happens for a reason, right? It's like, I've never had this many people. I don't know how many people are gonna show up on this call, so it's fine that there's not like fucking 100 people in this membership. Me: I have 20% show up to calls. Them: You do. Me: Yeah. Them: Okay. Me: And so you got 25 people in there, that would be 4 to 6 people. Them: Today, probably. Me: So then, yeah, don't worry about the number. Them: Okay. Me: And then we'll create a— what we'll do is we'll create a module inside of Skool that posts the replays. Them: Okay. Me: And then Them: Yeah, today my— so I kind of came up with a plan of what to talk about, but that's what I was kind of curious of. 'Cause I guess When I came up with that, I got to search Claude for it, but it came up with like all these different ones and then it named them when it created the calendar. But I think I was going to talk about like the one thing, like their problem. problem that they solved today, obviously. And then somebody in the group was saying how she's just— she doesn't— she said she gets stuck on the riffs, and it's the same thing that happened to her when she was in the program. And when she was in the program last time, she didn't come to like the last half of the calls. So, and then the girl that I'm doing one-on-one with, she said the same thing. She's like, I can go deep, but I struggle talking about something for more than 3 minutes. So what is your suggestion? My suggestion last week when she said that was, I was like, okay, well, it's not like necessarily going emotionally deep, but it's like if the question is what sets your service apart and you say these things, I would probably trail off onto like, the reason I do that is because I worked next to this and this person and saw them charging the same amount for me. And that's like the thing that I thought was so, you know, jaded about the industry or something. And then I would just like kind of go on to the why behind the answer. What is your suggestion when people struggle with it? Me: I do 2 things. I'll either walk somebody through it so they can get an example or I'll demo it. And so for her, if it was like, okay, I have trouble describing how I'm different than the other stylists. Okay, tell me what your answer is. And she's, you know, she gives you a 10-second answer, like, all right. And then I'll I would start asking questions. Well, tell me about this. When you say this, what does that mean? Them: I did that in a video. Me: Well, tell me a little, give me more detail around why that's different. Like, and I would just keep pulling out. All that information. Them: Okay, like live on the call. Me: And then at the end, yep. And then at the end of it, I'd be like, all right, do you see all the context that just got pulled out there? Do you see how much more there was to say? That's what we guys need to be extracting on your risks. Them: Okay. Cool. Me: And then, and then you could demo it, right? Like, here's how I'd answer that question, and then speak for a few minutes. Them: I feel like that'd be good. Okay. Me: And so when people can witness it, they're like, oh, that's what— oh, I didn't understand that. Them: Yeah. Okay. Me: Yeah, I've had the demo riffing so many times. Them: Cool. Yeah. Me: People are— it's just such a foreign concept to people. They're like, I don't— like, what do you mean just talk? Them: Get thoughts under your head. Me: Like, you just talk. It's great because you could— nobody interrupts you. You could just— you get— you have the floor the whole time. It's what you all want. Them: Yeah, I mean, I'm an only child, so talking to myself is like This is what I did after school every day. Me: Do you feel if you're going to pick Let me ask this a little differently. Right now, the only way that you're marketing this is short-form content. Right. They either have to read a carousel, watch a reel, or tune into your stories. Them: True. Mm-hmm. Me: That's the only way that they're getting any kind of, you know, it's all fractional information. There's nowhere for them to get the like, hey, here's everything that's going on. Right. Them: Yeah. Me: If you had to pick a mechanism to deliver something longer form so that if somebody did have some questions, they could ask some questions with you live, where if you could take, you know, You know, 5 to 10 minutes and do a thorough explanation of something. So people are like, oh, okay, I didn't understand that's what was going on. What would be the vehicle that would be something you could do consistently every week, a couple times a month? Them: I have no idea, like what platform. Me: Yeah, what platform would be Them: I mean, I think YouTube because it's long form. Me: You could do YouTube. You did a couple times where you did Instagram Lives and you were having people hop on and you were reviewing their pages. Remember that? Them: Yeah, I could do that. Me: That'd be the simplest thing to do without going through the whole infrastructure or trying to set up some sort of call or paid call or anything like that. But it's— if you were hopping on a couple times a week for this next month, it doesn't have to be super long. Them: Yeah. Me: But it's like, hey, you know, this week there's 2 active modules inside of EDU right now, and it's Behind the Brand and the System Blueprint, and Bleach Money's coming in October. Side note, when Bleach Money hits, the price goes to $297. So if you want to get in at the early bird pricing, now's the time to get in. This Sunday I'm going to cover Behind the Brand. I'm going to show you guys everything that's inside so you can see how to use this so that you can get more followers, so that you create viral posts, and then you get more clients in your chair paying you money. Them: Okay. Me: And then you kind of come over here and you hop in. People are hopping in the Instagram Live and you make it interactive. Like, here's Behind the Brand. Hey, I see there's, you know, 17 of you guys here right now. Drop in the chat for me what you guys What would you like it to be in the next 90 days? And just drop it in there so I can see it. And then, you know, you start talking about it and then you're just talking about EDU the whole time, right? Like you're in EDU. I don't know if you can't do a screen share, can you? Them: I know that I can figure— I can try, like if I actually try, I can get Herbert to figure out how to make— allow me to go live on Instagram from my computer. Me: Yeah, and you can also go live on TikTok, right? Them: Yeah. Me: I think that would be the simplest way for you to do a little bit more longer form. And then just commit to doing like one on each platform once a week. Them: Yeah. Me: And let's, let's ride that for— I mean, honestly, it goes to like 3 months. Them: Okay, I think my only thing with live is I get nervous. Like, if nobody shows up, what do I talk about? Me: I mean, that's the trade-off. The simplest version is just to go live and the con is it's like people are hopping in and out. Them: Yeah. I know, like if they hop on, I'd be like, hey, I'm gonna review your page really quick, whether they like it or not. Me: Yeah. Them: But I guess the— it would make it better if they agreed to it and Like would hop on the live with me. Me: Yeah. Them: Versus me just like reviewing somebody's page. Me: Yeah, that's, that would be the way to do it. And you can also just personalize it. You know, if you are getting less than 20 people hopping on and then somebody hops on like, hey Chris, I saw you just hopped on, we're talking about Bleach EDU, it's the membership that I just started, teach us style is, how to build their brand, how to manage their money, and how to hire and train an assistant. Them: Mm-hmm. Me: Um, Where are you at right now? If you had to pick one to focus on, would it be your branding? Would it be raising prices and bringing in more revenue? Would it be hiring an assistant? Them: They're probably all gonna say bringing in more revenue, and they'll be like, okay, well, that comes in October. Me: And that's fine. And then you just course correct that. Like, okay, I mean, that's coming in October. There's— and when it does, I'm gonna be raising the price of the membership. But honestly, almost everybody I talk to, when I find out what the problem to start with, it's always their brand. Them: Yeah. Me: And so my recommendation is come into EDU, get your branding dialed in, and then when Bleach Money comes in October, you'll be locked in at that early price. Them: Like marketing. Me: And now you'll have the foundation built for us to actually do the price raise, high-ticket consultations, and all the things that's going to make you more money. Them: Yeah. Um, okay. Yeah, no, I could totally do that. I was also thinking— this was my plan a few weeks ago. I never told it to you though. Me: Let's add it to the list. Here's the list that Arvin doesn't see. Here's Arvin's list, this thing right there. That's what he gets. Them: Didn't I tell you I hopped on a Shelby SAP sales call? Me: I don't think— who shall we sap? Them: She's like, I'm obsessed with her. It's annoying because she's so basic, um, but she just crushes. Um, she actually is like, you asked me Maybe a month ago, like, what my goal was with everything. I was like, I want to create like a fucking room and like a conference. Is that what they're called? I don't know, like some Tony Robbins shit for hairstylists. And yeah, where I just said like, Me: Mm-hmm. No, you wanna go— you wanna go Tony Robbins? You want a UPW for stylists? Yeah, I want to see you on stage telling the room to make their move. Say yes! Them: I should be like a lot lower octave. Um, who has the best resting bitch face? Go. Okay, but yes, and she— but she does it with sales, and I told you about it. She does door-to-door— she did door-to-door sales then. Me: Mm-hmm. Them: Learned how to do high-ticket sales for stuff like this. Then she got really good. She shared it, blew up online, and then she created an online thing for— so as she blew up, she got— she Like became friends with people of that level. She has Tony Robbins in her thing. I don't know if she actually has him in her thing for sellers, but she trains salespeople. Close women. So she was like, I hated that it was always men. So she does it only for women. So she trains women to be high-ticket closers, and then she has this online platform of all the high-ticket coaches that are looking for closers. Me: Yep. Them: And she connects them all together. Me: Mm, gotcha. Yeah. Them: So she's like, I'm going to do it. Me: There's a guy, Cole something, that also does that. Cole, I forget his name. Yeah, he's been doing it a long time. Them: So super smart. Oh really? Okay. Yeah, I think she's the first one that's like, I'm gonna do it for only women and guys aren't allowed. Me: Yeah. Them: So. Um. Oh, I want— just because she's smart and doing it. She's fucking 25 and like multimillionaire. And then did her call, but I recorded the whole thing on VoiceNote. And she does it every week to get people into her pro— to her high-ticket membership or like group, which is $6K, because Haley has a girl that just did it. And so every week she goes, she does a live Zoom, like a sales call to enroll you. And then those people go for her training and then they go into her smaller membership. Me: Mm-hmm. Them: But anyways, I was like, what if I do like a sales call every week or whatever? But I can do— I can start it on Instagram Live. Me: That's literally the model I have, Krista. I run a workshop every Thursday at noon. Where I do the— I walk them through the whole setup for Claude and how it all works, and I pitch the membership at the end, and that's how I've just been enrolling people every week. Them: Oh, that. How many people do you get every week? Me: Um, I mean, I can show you. Them: But yeah, that's what I was thinking of doing. Me: That, that's what I would love to set up with you. I just was hesitant because I felt like you would be resistant to it. Them: Yeah. I just— so I Me: But I mean, I would love to just rinse and repeat what I'm doing because I got it dialed in. That would be the, the easiest way. Them: I mean, I would love to do that. I think I'd rather do that than— I mean, I can go live too. I think it's just a little bit more Me: Yeah. Them: Like iffy, I guess. It was iffy either way if people show up, but at least I wouldn't be on Instagram Live if they didn't. Me: Yeah. This is, uh, how many come in each week? Them: But that was Me: How many members I've added each week? Them: Nice. Me: That's my ad spend, people that buy, people that show up to the call. Them: Yeah. Okay. Me: And then people that come in. Them: Yeah, I mean, that's what I want to do. That's awesome. Me: And then last week I had 7. Yeah. Them: And then keep them in. Yeah, I mean, I think I could definitely work on energy for that, um, just all of it. And just treat it like a business. Like, that's really what I'm wanting to do. I pretty much— there's a few Thursdays that I have had to pick up, which is annoying But it's fine, um, at the salon. But for the most part, like, I'm only in the salon 2 days a week now, so I really want to make this like amazing and make me— I want it to replace my income. So yeah, that's been my goal. Me: Yeah. Them: So I would do that every week. Me: I had 27 in June, 34 in July, and I have 30 so far this month, and I got one more tomorrow. Them: One more call. Me: One more workshop in August. Yeah. Them: And your workshops, you charge $27 for them? Me: Yep. You're obviously gonna get less people in there, but you're getting a higher attendee rate. Them: Should I try? A higher conversion rate? Me: A higher attendee rate, so more people showing up to the call because they paid for it. Them: Hmm. Me: So I have This is the show-up percentage. It's pretty consistently about 50%. Them: And they pay you $27 regardless? Me: Yeah. So this is how many people bought, this is how many people showed up. Them: Okay. Me: Some people watch the replay, but not many. I can see how many people watch the replay. It's not many. And then that's my close percentage of people in the room. On the call. Them: Okay. And then what systems do you have in place after the call? Because like, I was tracking everything, like I got like fucking 10 emails. Me: Yeah, see, I fucking hate that. Them: And And a text. And like all this shit before and after. And I was like, is this what I need to be doing? I don't know. Me: It did— like, for me, like, that— it's this personal preference. Them: Mm-hmm. Me: She's doing the approach of like, all right, let's hit 35 touchpoints and just like bombard them until they say no or unsubscribe or whatever. I take a much softer approach, so I do a bonus on the workshop. Them: Yeah. Me: Sign up within the next 48 hours, you get these 2 things. And then after the workshop, I send the replay email with that information, and then Friday night I send an email that their bonus is expiring. Them: Mm-hmm. Me: And then after that, they just go into a normal drip. Them: Okay. Me: For me, I'm like, if they're not buying off those 2 emails, 10 more is not gonna get them to buy. Them: Good luck. Yeah, I mean, that's true because I was like, I'm not buying your sales shit. I mean, I would if maybe if I had different— it had time. I mean, I would learn from it. I would pay to learn, but I'm not doing it right now. Me: Yeah. I mean, I would I would also be hesitant around investing in somebody that's that young. 'Cause they might have the, they have the experience in sales, it sounds like, right? But they haven't developed like human wisdom yet. Them: Yeah. Me: In a lot of ways. And for something like when you're talking about sales psychology, like there's a psychology of like, here's the tactics to get people into a decision. Them: They don't even have it fully developed. Yeah. Me: But then there's the emotional intelligence aspect of like, like how do you navigate the human on the other side versus sales tactics that just try to get people into a yes? And then how many, what percent of these These people have buyer's remorse because you just kind of walked them through psychology manipulation to get them into a yes. Them: Yeah. Me: And it's like, how do you actually want to operate with that? So it's like having the skills and then the integrity underneath and knowing how to discern when to use what. Them: Yeah. Me: That's where you can really take it to the next level with what you're doing. Them: For sure. Um, but yeah, I want to do that. Should I plan one? Should we build one out? Me: Yeah, we can definitely do that. Them: Okay. Me: Since we're on the subject of sales, can I pivot into something and then we'll come back to this? Them: Mm-hmm. Me: Uh-huh. I wanted to check in with you. Andi made a comment to me about a week ago. She's like, how's Krista doing? I was like, well, I'm fine. Why? She's like, it feels like she's getting hit real hard in her comments lately. Them: Um, yeah. Me: On her posts, like, like an abnormal amount of negative people. Them: Yeah. Me: Saying thanks to you. I'm like, all right, well, don't show it to me because it's just going to piss me off. So I don't want to spend my whole weekend fucking going into thumb wars with people, but all right. Them: Yeah. Me: How are you doing with all of that? Them: Um, I think I'm doing better. I posted one last night. And I mean, I don't know, it's just interesting. Like, on TikTok it's not bad. But I think I have a setting that blocks like super negative ones. Me: Mm-hmm. Them: Like a week ago. Maybe it was 2 weeks ago, I don't know. Um, Somebody was just like, I hate that I never see, um, Black people in your chair. And I was like, what is this even coming from? And then I just like, I just turned my comments off on like so many things. And I think it's just people want to hate me and Me: Yeah. Them: I was putting it in Claude yesterday trying to figure out why that is. And it just said like, I'm not doing anything different. I think it's just like the way that I look, the way that I like hold space, my face. Um, but I posted one last night and people are like not liking it on Instagram and I'm like, do I turn these comments off? I don't know. So. I'm not really sure like how to handle it. And then people will make videos about me. And I know that they don't like know me and they haven't had a service from me, so I don't like take too much— I don't take— I try not to take it to heart. And then I don't want to get on the internet and defend myself, but I do think I was talking to Haley about it this week and she just said, I— she's like, I think you're just hard to read in general, and then you make this content that people really just can't tell where you're at or what your intention is with it. And so it makes them like feel— I don't know what I'm— I don't know why I'm so enraging to people. I don't understand it. But I don't know how to— I know that it also attracts the right people. But it attracts a lot of the wrong people, and I don't love that, but I'm also okay with that. Me: Mm-hmm. Them: I do also want to make sure that I'm making it clear that I don't hate clients or I'm not trying to rip people off, but I think all my clients know that. One of my clients the other day told me that she got in a fight with somebody for it. Me: Mm-hmm. Them: And they were just talking shit about me and she was just like pissed about it. Me: Mm-hmm. Them: And I was like, damn, I'm sorry. I was like, you don't have to defend me though. So I just Me: Mm-hmm. Them: I don't know, I think it's Hmm, I wonder if I have this maybe like subconscious feeling of like in order to grow I don't know, do you like people don't like you? Or maybe that's just who I am. I don't really know. I don't know how to— I will say it bothers me less. Me: Yeah, so you feel like you're being— it's the load is lightening over time, it's not getting heavier? Them: I think the more— I think what kind of bothers me is like the things that get the most reach and views is always because people are posting negative. Comments on it. And when I just show up as myself, I guess I get less of it but also more support. So I'm not really sure if it's like lightning as much as I try not to pay attention to it and then I'll just turn my comments off. Me: Yeah. Them: Which stunts growth. And then makes people think. So that was the thing, everybody— I saw somebody, a guy DM'd me the other night and I was like, do I reply to this? And I was like, I'm not replying to it. But He was just asking me about my prices, trying to seem nice, and then saying that they were like asinine. And then, um, he, he's like, and I've seen so many negative And then I was like, I'm gonna look myself up on TikTok. And it was— there was, uh, I don't— I didn't see a lot of negative videos, but I saw one girl talking about me and she didn't even get my name right. Right? She called me Kristen, and I was like, this is so interesting. I think people think that I charge that much money for hair color. Me: Mm-hmm. Them: Like they, they just choose what they want. They don't like the number. So then, so I'll say something's like $2,700 and people will be like, she charges $2,400 for color. And I'm like, no. And I, they, the last one they're And then I saw a video that I did that really went viral. They hated because I said it would be $900 for me to do like a 9 to 10 hour color correction. And I was like, you get— like, they just missed the mark of it. And it's— I don't feel the need And I was like, I don't want to get into justifying on the internet. Me: No, I get that. You don't want to like get into the ring with everybody. Them: Well, and I don't want to like— I feel like the second, yeah, you start to justify it, then it makes people think that you're bad. But that's what people are saying. So that's what they said to my client. And then I was like, I'm gonna look myself up on TikTok. And then I saw a video that I did that really went viral. I turned my comments off because you guys are absolutely miserable. Me: Yeah. Them: Like, I'm not gonna have that negativity like show up when I open an app. Me: Mm-hmm. Them: I don't know if that answered your question. I feel mid about it. Me: You ever see that movie What the Bleep Do We Know that came out a long time ago? It was all about energy and frequency and such, and there was an experiment, and I don't know if it was just like cups of water or plants or something. I think it was water. And over the course of, let's say, a month, On one cup of water, they had somebody just like insulting it with negative energy. And then the other one, like giving it positive affirmations. And after the course of that month, that the negative water started to turn brown. It started to like get murky. And then the one that was getting all the positive energy just stayed clean. And I think of that when I think of you being on the receiving end of a bunch of negativity. I'm just like, I know you're strong and you're resilient, and I want to make sure that we are keeping our awareness on, is this in any way starting to create murkiness in your energy? Because it won't be instant, it would be a slow deterioration. You know what I mean? And I just want to make sure that, you know, your mental and your emotional health is staying a priority. As you continue to put yourself out there the way that you are, because I don't want you to change your delivery or change how you show up because of how people are responding to you, because that would be inauthentic to you. Them: Right. Me: We could, we could evolve messaging and, and things of that nature, but never do I want you to be in a position where you're like, I just, I think I need to change because all these people are saying bad shit about me. Them: Um, I don't think I think that. I think I don't think I need to change. I think I know what makes things I guess I think The same thing that makes people hate me is the thing that makes people like love me and want to learn from me. Me: Yeah. Marketing, right? You attract and propel or repel. Them: Yeah, and I think that I'm Somebody who's very polarizing, and I understand that. Me: Yeah. Them: I also really try to also share like the consultations that are not role-played. Um, because those show more of my personality. And then I think a big part of it would be me just doing more talking head videos explaining things. Me: Hmm. Them: Um, and having more conversation. And then I wonder if I should stop doing those consultations talking about pricing in general. The crazy thing is my pricing is not even that high compared to so many other people, but I'm also not going to get on the internet and justify it or like defend it or say that. Um, I really think Me: Yeah. Them: And you could look at the video I posted last night. I'm not even remotely like rude in it. And it— I think it's crazy. I just don't understand why people love to like hate me so much. Me: I mean, it's kind of a somewhat recent shift in society of just being able to go on social media and just like be as hateful as they want with no repercussions. Them: I think that's I think it's the other thing that scares me too. I definitely don't want to be canceled or be stunted of like growing my business in another city, you know what I mean? And I've mentioned that before. Me: Yeah. Them: Um, There was a girl, I just saw it today, um, I think it was like a week or 2 ago, she got on social media and was like, this girl ruined my hair and she's crying about it. And she was like, I didn't think my 300 followers would care. And I looked at her follower account and she had 3— or 136,000 now. And I was like, wow, you went from 300 followers to that by dragging And I was like, dude, this girl is fucking somebody. And then I looked at the salon that she dragged and I looked at the salon owner. She was this older lady. And I was like, dude, this— like, you fucked the salon so hard and got followers from it, but like, also Could you not have just had a conversation with her afterwards? And could you not have like done better research and found somebody who was more skilled and paid more? Me: I don't know. Mm-hmm. Them: You know what I mean? Like, there's many of other things, but then instead, like, just destroyed the salon in North Carolina, and then now she's like, oh, my single's out, my video's out for my new music. Me: Yeah. Them: And I just like saw that, like, I, I was just like, damn, people are doing this. And I do get afraid that somebody's gonna do that to me. But luckily, I mean, I don't— I'm very cautious of taking new people now too because of all of it. Me: Mm-hmm. Them: I don't know if I have an answer for you, but that's kind of like how I feel about it. Me: Okay. Well, I'll check in periodically to see. Things get murky for you at all. Them: What do you think? I Should do. Me: I mean, if you're going to make any kind of like evolution to your content, you kind of named it already, it would be just including a little bit more context. If I get an example, like if you do a real And I know you've shot some of these before where somebody says, I need to think about it, and you're, you know, directing them into a decision. And giving a little context, it's like, guys, this isn't a universal approach. The only way this is effective is if you're able to discern whether or not this is somebody just afraid to say no versus somebody that actually has a real-life situation that pausing to think about it makes sense. Not saying that would be applied specifically to that, but when you can give— if you can take the piece that people are going to find to attack you with and then dissolve it with explanation. Them: Mm-hmm. Me: Context. Them: Yeah, I think I also enjoy making those videos. It creates a lot of more conversation too. Me: Yeah. Them: Um, I've made one recently though that explained it. Me: You know what's interesting, and I was talking to Ani about this one as well, was Like you, like the woman you just mentioned, she's creating this sales team for women, right? Because it's been predominantly a male-dominated space. Them: Yeah. Me: And there's men out there creating sales videos that say the exact fucking thing that you're saying. And they're not— I mean, yeah, they'll get some negative comments, but I don't ever remember hearing them getting them to the degree that you are. Them: Hello. Me: And Them: Oh, I know. I want to say that all the time, and then I'm like, I don't want to be this man-hater, but I'm like, I can make a video about that. I say it to Herbert all the time. Me: Yeah, I'm not saying make a video about it, but it's just interesting. Like, I'm like, she's not saying it— like, this is, this is sales. This is sales. Them: You should watch the video I literally just put up last night. I like rewatched it. This girl commented this morning. I read it and I was like, oh, do I turn these off? She just was like, I agree with everything you're saying, but I absolutely hate the way that you say it. And I'm just like, I rewatched it and I was like, I feel so— obviously I'm not warm, but I feel so like nice. And I was like, I'd love to answer any questions you have. Like, I literally say that and I'm like, these women just really don't— like, I really trigger them. And the crazy thing is it's mostly women talking shit to me. Me: Yeah, I mean, yeah, I mean, you don't really want to get in the trenches, but part of you does, I'm sure. I know I would. Them: Yeah. Oh, I definitely do sometimes. I was like coming up with a response and I was like, no, I'm gonna make something to eat before I get on this call. Me: I call them— I mean, I call them out in a skillful way. It's like, what's your intention with this post? Them: Yeah, of course. Me: Are you trying to hurt my feelings? Are you trying to get my business shut down? Are you trying to quit what I do? Like, what are you hoping is the outcome from saying that? Them: Yeah. Yeah. Me: They won't, they won't have a good answer for it, or there's some other bullshit, but, um, But an angle, it's just like, you know what, you know what's interesting? I've watched numerous reels on people talking about sales when it comes to high-ticket coaching programs and how to overcome objections. I can't afford it, or I need to think about it. And they give the same, they give a very similar explanation that I give when people are in my chair. Yeah, I get just bashed in my comments. saying the same exact things that other people are saying in this arena. Them: Yeah. Me: I'm curious, like, why is that different? Why is it different for somebody to do that same approach when asking for thousands of dollars for a coaching program? But it's wrong for me to do it with somebody in my chair. Tell me below. Them: Yeah. I mean, I can. I would— I made one the other night. But I had a cold sore and I was like, no, I'm not posting this. I'm not letting them drag me for having a cold sore. But I was so proud of it, and then I was like, it's fine. Because I also want to create clarity around the fact that I'm not charging or telling somebody that it's $1,600 for a hair color. Like, my average price point is anywhere from $550 to $750 for hair color, and that's fine if like that upsets you, but I'm not over here charging people $2,500 for hair color. I'm doing hair extensions. Like, this is not average hair. Me: Yeah. Them: And I'm not talking to everybody. Me: Yeah. Them: So I think that— and the difference with me, and I think that this is the craziest thing, I noticed that my client said it yesterday, there's this new salon in Reno and I hear that They are. I just feel like it's super like scammy personally, but she's crushing it. And then this girl got online, she's like, this is how I made $100,000 in a month, and she talks about it now. Me: I fucking hate that marketing. I hate that marketing. Them: It's just they— huh? Yeah, she's like, I make $100,000 a month now because my team knows how valuable I am to them and all this. And it was just like very elitist. And I'm like, that's so whatever. So my client goes, I went to the Crew Salon and got a blowout. And then she's like, and they sold me a $350 brush. And I was like, did you buy it? She's like, yeah. Like, I was caught off guard and didn't know what to do. So I just pulled out my wallet and I was like, that's crazy. You didn't say it. Me: No. Them: I don't want it. Or they didn't say, they didn't say, oh, she goes, yeah, she just blew my hair out and goes, I think this brush would be amazing for you. And I was like, okay. So I bought it and then it And then she's like, yeah, I didn't. She's like, so I told my son's girlfriend to go in for me because they're like, I want them to stop calling me. And I'm like, that's crazy. They're like literally selling the shit out of you, like being that Shelby Sapp girl. I was like, that's wild. But you know who doesn't talk about it is them. They'll never talk about it. They don't talk about price before you go up front. Me: Yeah. Them: And they're like, okay, it's $900 for your hair color. Because what they'll do is they'll charge you and then they'll take a deposit, a 50% deposit for your next appointment. So they're always charging you and then you're always like pressured to go back. Me: Yeah. Them: And I was like, that's wild to me that people do that. But they're cute and they like post outfit videos all day and then I'm literally promoting price transparency. Me: Yeah. Them: I'm getting fucking eaten alive for it. So just interesting. Me: Hmm. Yeah. It's frustrating. It's hurtful. Them: Yeah. But I don't know, I mean, for whatever reason, it also works for me. Me: Yeah, I mean, you're definitely built for it. Them: Yeah. What does that mean? Me: You know. I mean, you just have an innate ability to let those kind of things roll off you. You know, like, I know it can impact you in certain moments, but the typical human being being exposed to that degree and consistency and frequency of comments like that would crumble. Them: Yeah. Me: Would fucking crumble. Them: Well, that's the thing that Claude said too, was it's, it's a thing that gets people, but I think it could be starting to be a thing that makes people really afraid to learn from me because they don't want that. Me: Mm-hmm. That's a good perspective. Them: That's what I said. And I was like, fuck. Then I posted the fucking video last night, which I didn't even think it was gonna go bad because I asked her, I objection handled her and I was like, I'm gonna cut it out. Like, I can't handle another. Me: Yeah. Them: Like, I can't do that right now, but I wanted to post, you know, the content that we've made. But I did cut out me asking her what she needed to think about. Me: Mm-hmm. Them: And it's literally like I don't know, people on Instagram are hating it, so. Me: Ah. Everybody's so bold behind the screen. Them: Yeah. For sure. Me: Maybe one day we'll just go on a tour and just go into these people's salons and be like, hey, now that we're in person, tell me a little bit about this comment that you posted. Let's continue the conversation. Them: It's mostly clients. Clients hate it. Me: Hmm. All right. Well, let's just keep making you more successful and they can just stew on that. Them: Yeah, that's what I would love. Me: Because the, you know, the thing is Like whatever messaging that you create to put out there, they're going to ignore it. It's like the people that you're trying to give context to. That. They don't want the context because it changes their narrative. They, they. This is obviously how they operate. For somebody to get that fucking upset. Over reels that you're posting to the degree that they need to insult you. If you give an explanation, they're gonna— they're not even gonna watch that one because that's not gonna support the anger. Them: Yeah. Me: That they clearly have in their body. Them: Hello. I feel like that's something I could also make a post about. Me: Yeah, I mean, you can call those people— those elements out as well. Them: But hello. So Yeah, I think because like I also obviously want to sell out— or not sell out, but like promote this membership. Me: Yeah. Them: Um, I get a lot of support when I explain things, and a lot of hairstylists are just like, your content's like great. But yeah, I do think it's because I'm hard to read. Maybe, I don't know. I don't know what it is. Me: Well, I mean, you just don't show a lot of emotion. Them: And I don't know how I— Me: So it's not— I mean, I guess you can equate that to being hard to read. Them: Yeah. Me: But if somebody— like, you can't tell what you're feeling. And so it's like, is she being kind? Is she being a bitch? Is she being sympathetic? Is she being controlling? Like, I don't know. It's all the same. Them: Yeah. Me: Look. In a lot of ways. Them: Mm-hmm. Me: And so they, they're like, the reason your clients love you is because you build a connection with them. They feel safe in your chair. You do great work. Them: Like, okay. Yeah. Me: You build relationships with them. And that's not being conveyed. Them: Yeah. Me: And common sense would just kind of imply that, but common sense doesn't apply to these people, right? Them: Right, so it's like, do I try to show that more? Me: Like, Um, like, be authentic to yourself. Don't, don't try to put on a, uh, like force a, an identity. To try to appease people. Them: No. I think it's funny, as I was filming behind the brand, I was like, damn, I'm not doing any of this shit anymore. Me: Yeah. Them: I mean, besides the consultation videos, I'm like, I'm not doing day in the lives anymore. I'm not doing What else am I not doing? I mean, I have been showing up on my stories and sharing that, but then I was like, I really want to do, you know, stuff to get more stylists and clients, but More so stylists. So I'm like, how do I start to create day in the lives around? This business versus just around hair, but I was like, I should probably be doing all these things. And then same with tutorials and all that stuff. So Me: Not, not exactly. Because what, what you are doing is you're giving them foundations. Right. Like in order to get to the level of content that you produce. Which it's innovative, it's current, it's fresh. You know, you're just trying new things. In order to get to that level, you got to be able to do these things first. And so you've just graduated from that. It's not that you've never done them. You're not doing them anymore because you've evolved out of that. Them: But that's like what showed my personality. Me: Yeah. Them: And now I feel like I'm this. I mean, I don't feel like I'm this like public figure. I don't think that I— I don't even think that I have that many like followers, to be honest. But I think that I'm looked at differently now. Me: Mm-hmm. Them: And then I continue to promote the— post the things that I know continue to position me that way, if that makes sense. Me: Yeah. Yeah. Them: Like, I don't know what's stupid when I posted that last night. I was like, no, people love it or hate it. I'm like, I don't think they're gonna hate it that much. And I'm like, they really hate it. Me: Mm-hmm. Them: And there's plenty of people— I think it's funny too because I'll see people, I'm like, I know that they're trying to make the price the point, and for whatever reason it's not giving them what they want. Like, people just don't care. That they're charging like $2,900, and then when I do it, they just fucking hate it. And I'm like, I mean, it is my thing. Me: Yeah. Yeah. It's— you're an elite service. These— are these people the same people that drop 2 grand on a purse and they bitch about what you're charging for your service? Them: No idea. Some guy goes, why is your hair— he said, why are extensions as much as a down payment on a Ford Focus? I would be like, I don't know. Ask for it. Me: Oh, well, that comment says all I need to know about you. Them: Really much. Me: Yeah. Them: I don't know, I'd rather have this hair than a Ford Focus. Me: Exactly. Well, let's— yeah, let's just keep creating the content that feels good for you. And let's continue to look at the marketing message so it feels like it's clear. If you feel like it's unclear, then it's definitely unclear. And so it's identifying what is unclear so that we can create more clarity around it. I also think that you're just limited in what you can do with short-form content. Them: I don't think I don't think my marketing— well, okay, sure, maybe I think it's— what did somebody say? Ambiguous? Me: Mm-hmm. Them: She was like, you're just so ambiguous. And she's like, that's what I love about you. And it's like, yeah, you can take it for whatever you want to take it for. Me: Yeah. Them: Um, Yeah, and I guess I just don't really care how you feel. Me: Yeah, that's it. Them: Truly, you know that part. Me: Do you know how many people would love to have that ability, you know? Them: I mean, I do, like, I Me: To be able to open when they want, but like just not care. Like, I don't care. What if they get mad? I don't give a shit. I don't care. You know? Them: I do, like, I want my business to not be like shit because of it. And I don't want to make people feel bad, but I'm not doing anything to intentionally make people feel bad. And I think that that's kind of the difference, is I'm so, I guess, sure of that and what my point is in posting it. But I guess maybe I could be a little bit more intentional of like, am I just trying to get views right now, or am I posting this to give somebody understanding? Me: Yeah. Them: So Me: I would say this week do at least one live on Instagram and TikTok where it's just interactive. Hop on. Until somebody hops on. As soon as the first person hops on, just start talking to that person and then just start talking to the group of individuals and just keep talking about Bleach EDU and what's going on inside of there. Them: Okay. Me: Have the link ready. Like, if you guys want to hop in, here it is. Here's what we're doing. Here's the next call. Like, however you want to just frame it. Them: Mm-hmm. Me: Yeah. And let's just get a little fluency with that. We can do the workshop build. Won't— it's not very hard to build it out. Them: Yeah. Me: It's just a matter of defining the specific focal point that people would want to hop in for, and I would charge for it. Don't do anything for free. Them: Okay. Me: Expertise is to evolve from that. All the free stuff we've done in the past, you get great signups and minimal show rate, and we need people to show up. Them: Yeah. Me: Right. Them: That's true. Me: And we just need to, yeah, have a specific focal point and then We put together the workshop, you run it, you pitch at the end. Them: Okay. Me: Most, most people that are considering your program right now and they're a little confused or have questions, if they can just ask some questions, that's all they need. Them: Yeah. For sure. Okay. Me: But with, I mean, especially when we, when we start to run ads, which we will at some point, I don't think we need to yet. Like, let's run a couple iterations of the workshop just organically. Them: Mm-hmm. Yeah. Me: And then we can just run ads to your workshop and then you can just run it every week. Them: Yeah, okay. Me: Speaking of ads. The blueprint that we're running ads to. We need to change that landing page so it directs it into the Bleach EDU. Them: Okay. Me: And then change any kind of verbiage on there. Just let them know like, this is inside of Bleach EDU. Here's— it's a membership. Here's the link. Them: Yeah. 'Cause it's been getting a lot of people. Me: Yeah. Change that today. Them: Wait, how do I do that? Me: Um, go into— well, your landing page is on Kajabi, isn't it? Them: What do I do? Yeah. Me: So then we need to rebuild that— oh, fuck. It's a Kajabi link, right? Them: Yeah. Me: I mean, it should be fine. I just have to go into your ad and change the link. Um, I would just, just take the link into Claude and say recreate this landing page exactly how it is. Let me know what pictures you need and I'll give it to you. And then deploy it through Netlify and give me a new URL, and then we'll just have the landing page exactly as it is. Make any changes that we need to it. And then we'll just have the CTA link to school. And then we can just keep running those blueprint ads. Them: Okay. Me: Is that pretty simple for you? Them: Mm, yeah. Yo. You'll send me it, right? Me: I'll send you what? Them: Like the what to do? Me: Yeah, I can, I can lay out step by step for you and send it to you. Absolutely. Them: Like from the transcript or whatever. Me: Mm-hmm. I have access because we're going to cancel it August 30th, right? Them: Yes. I have no idea. Me: And worst case scenario, if you go into cancel, you know that they always do some sort of like massive discount. To try to get you to stay, right? Them: Oh no, I didn't know that. Mm-mm. Me: Almost every subscription service does that now. When you go to cancel, it's like, oh, you're paying $99 a month. It's like, oh, how about $29 a month for the next 3 months? And you're like, oh yeah. And they give you this one-time deal. Them: No. Me: Stay a little longer. Them: Oh, I didn't know that. Me: Go, go into your Kajabi and try to cancel. Don't go. I mean, even if you cancel, it's not going to cancel until the end of your payment. Tell me what, uh, If it gives you a discount. Them: What it says. Okay. Me: Yeah. Them: I'm gonna do it right now. Oh, okay. Mm-hmm. Okay, how do I do it? Me: Is your screen shared? Yep. Them: Yeah. Me: Go into settings. Them: Setting. Where's that? Over here? Me: Bottom left corner. Them: Oh, oh. Me: And then payment setup. Oh wait, no, that's for your payment. Sorry, um, scroll down. Account settings, subscription and billing. Them: Where is this? Me: Right. Down under, right under. Yep. Change plan. And then scroll to the bottom. Cancel that. Continue cancellation. See? Take a break, part 1, month 3, $29. Uh, go ahead and continue cancellation. Oh, so it's not— it's not giving you a discount on the price. Interesting. Them: Didn't it just say? Me: Um, it allowed you to park it so that your account It's this thing that they do now, right, where it's like, oh, keep your account. As it is and you just pay like a nominal fee each month. Them: Mm-hmm. Me: Uh, Them: Which I probably should do. Me: Go ahead and cancel. I mean, we should be good to go for— you've already pulled all the people out. Them: I have another payment going through though. Me: Great. Uh, we shouldn't be having any more payments. Them: Somebody signed up right before. 2-month payment. Or a 2-whatever payment. I would— I go into subscriptions? No. Okay. Me: Yeah. Them: Other people's— my dashboard. Me: Oh, those are your, uh, Them: Sales. Me: Mm-hmm. Them: Payments. Me: X out of that. Them: Um. Me: Is he coming up? Hold on one second. Them: 2 transactions this month. Me: One sec, I'm grabbing it. Them: Yeah, someone was Me: Yep. Okay. Payment plan. Uh, Hmm. Then if you want to keep it open for that one, that one payment, you can. Just see if you can downgrade your plan. Them: Yeah, that was my thought. Should I just park it or whatever? Me: Uh, I don't think— I don't know if it will still— you'll have to ask Claude if it will still run if it's parked. Them: So. Me: And if not, then just downgrade it, collect that payment, and then cancel. Them: Okay. Me: And then Them: Yeah. Oh, well then I can just downgrade it right now. Where's the— what do I do? Payment subscription ability. Me: Yeah. Mm-hmm. Them: And then change plan. Me: Why don't you, uh, see— also doesn't even give you the— oh, click All Plans up top. Them: So. The Kickstarter? Me: Product, you're in the basic, you have multiple products. I don't think it will. You have to go in there and delete a bunch of stuff. Go through, go all, go through the whole process of canceling. Them: Mm-hmm. Just one. Me: Because you— I mean, you can always reverse it, right? And it's not going to affect anything. It's just going to cancel you on the 30th. Them: Okay. Okay. Me: I want to see if at the very last step if it Them: Uh. Me: Huh. Yep, okay. Them: Should I reinstate it? Me: Yeah. Them: Yeah. Me: So I mean, you'll be keeping it active to collect that $70, and then for whatever reason that payment defaults, that's the bet that you're playing. $179 to get $79. Them: Oh yeah, yeah, you know what most people do? Yeah. Um. I'll just confirm it. I don't care. Wait, or I'll cancel it. I don't care. Me: Okay. Them: Because I got the contacts out of it. That's all I needed, right? Me: Yeah. Them: Yeah. You're right. Because those are always the ones that they're like, they didn't pay. Me: Yeah. That would piss you off. If you paid the extra $179 and the payment defaults, that's the gamble. Them: That would piss me off. Yeah, it's crazy. There's only like 30 people in the, the Assistant Blueprint one. Me: Mm-hmm. Okay, I'll shoot you over a recap from all this next week. We'll— we can like take a breathe this week. You're in launch week still. Them: All right. Okay. Me: Like, keep talking to your people, hop on stories, make sure there's clarity, be as interactive as possible, ask questions. Them: Okay. Okay. Me: Do a couple lives and then, then we'll build the workshop funnel out for you. Them: Okay. And bleach money. You don't think I should worry about filming? Me: I mean, if you want to, that's a preference. If you want to just fucking do it. Them: Okay. Me: Do it. Them: All right. We'll see. Me: Okay. Well, I'll check in with you next week and like, do you want to start building the workshop funnel out now or do you want to build out Bleach Money first or do you want to do them both simultaneously? So sit with that. Them: Yeah. Okay. Me: And then we'll, whatever you decide next week, we'll just, we'll get it done. Them: Okay, sounds good. Me: Okay. Them: All right. Me: Okay. Them: Bye. Me: Bye.