First group call opens with a welcome and an overview of the eight weeks, then moves into pre-work check-in. You've already had everyone introduce themselves in the group chat, so skip the round-robin intro. Give them a quick rundown of what the eight weeks look like and the result you're leading them to, then open the floor for a few minutes of pre-work questions before moving into the teaching.
Pre-work isn't holding anyone back from tonight's call. A few people signed up in the last couple days and haven't finished the pre-work yet. That's fine. Let them know nobody's behind, the pre-work is more important to do thoroughly than to rush, and once it's done they can start on the content work from tonight's session.
Group chat rules are getting set on tonight's call. Questions go to you. No peer feedback in the group. You'll tell them something like, "I know you all have valuable perspectives, but it gets confusing when people are getting different feedback. Let me do the answering in there."
Myth-busting carousel is the core teaching for tonight, and you're demoing Claude live on the call. You'll introduce the concept, walk through one or two of your own carousels, then pull a few people off mute to share their myth-busting topic. You'll work through it with Claude right there so they can see how you interact with it. Cap it at three volunteers max so you don't run long.
Carousel homework is a minimum five-slide carousel using the myth-busting framework. They'll use the two-prompt sequence to build it. First prompt pulls myth options from their Claude project, second builds out the seven talking points of the arc around whichever myth they pick.
No new content editing clients until the service is defined. You have Eric and Katherine as editing clients plus Heather as a one-on-one. That's enough to figure out what this actually is over the next 30 to 60 days. The price point is too low for what you're actually delivering right now, and we don't want to stack more clients onto something that hasn't been scoped properly yet.
A dedicated Claude chat is getting set up to track what you're learning from the content editing clients. This is a brain dump space where you drop what's working, what's not, what people are needing, and what you're noticing. No program design yet. Just observations. When it's time to define the service, we'll pull from everything you've captured there.
What the content editing service actually is and what it should cost. All three clients said the same thing: they don't just want editing, they want to be told what to create and what to say. That makes this a content strategy and delivery service, which is a different product at a different price point. The next month or two is about gathering enough data from your current clients to figure out what's universal, what's custom, how much time it takes, and what the right pricing looks like.
Post-Behind the Brand pathway for graduates. Right now the options are either moving into the content service or the coaching engagement ends. You also mentioned possibly running Bleach Money again since it's already built. We haven't landed on what the intentional next step is for people finishing the eight weeks.
The Claude Code tool Herb found. He connected something to Chrome that analyzed your Instagram and spit out a content strategy, bio recommendations, and a carousel arc. You're sending me the prompt and the TikTok video he got it from so I can look at what it actually does and figure out how to use it.
Your messaging that drove the last few sales. The scarcity-based posts combined with a more personal, gratitude-driven tone performed noticeably better than previous rounds. You're sending me those screenshots so we can pull out what made them hit and use that in future launch messaging across the landing page, emails, and DM outreach.
The finished two-prompt sequence for the carousel framework. First prompt helps them pull myth-busting options from their Claude project, second builds out the seven-move arc. I'll send these over so you can walk through how to explain them to the group.
A prompt for the content service observation chat. Already included above in your action items, but I'll refine it if needed once I see how you're using it.
The Antonio tour landing page goes live today. The Facebook pixel is attached. Next step is adding Google Analytics so you can track traffic and conversions once people start hitting the page. Payment structure with Antonio is 50-50, you'll 1099 him, and any shared expenses get split.
For Behind the Brand, the investment amount goes on the application questionnaire. Anyone who gets that far and sees the price before reaching out is a real prospect. Anyone who bounces there saved you a DM conversation that was going to end at the price anyway.
The priority this week is dialing in the Behind the Brand landing page. Once the copy and messaging on that page feel right, the ad creatives come directly out of it, so nothing moves on ads until the landing page is locked.
For ads, the approach is casual, conversational delivery with strong hooks. The hook carrying the most weight right now is the three types of content framing. Something like "there's one type of content I post consistently that's added 10,000 followers to my account, and most stylists can't do it" creates curiosity without overexplaining, leads people to the landing page, and lets the page do the work.
On the content service, the arrangement where you're cutting the consultation videos and handing to Herb for finishing work is fine for now. The path to getting him editing independently: sit next to him for the next few, walk him through what you're looking for and why, then let him try while you correct. About a month of that and he has it.
I haven't seen the Behind the Brand landing page yet. Once you send it over I'll run it through my filter and give you specific feedback. The outcomes on the page need to be very specific. The specifics that matter are the three content types that convert, the fact that before and afters don't bring in clients anymore, and the measurable result of focusing on the right content. That level of detail is what separates your page from every other program selling to stylists.
Your Blueprint ads are still producing at $792 in the last seven days on $20 a day, and you're about $500 from $30,000 in all-time net revenue. The same two creatives have been running for a while and they keep working. At some point we'll refresh them, but that's not the priority now. The more immediate play is the warm audience you've built from people who watched 75% or more of your Blueprint video ads. That retargeting pool is valuable for Behind the Brand ads, and it has an expiration window, likely 180 days. You've been building it for six months, so we need to move on it before that data starts aging out.
You're also in a stretch where everything feels heavier. Losing your dog, being sick, and feeling like results haven't shifted despite more consistency over the last six months. That's grief sitting on top of everything and making it harder to carry. The organic-only limitation is creating a distorted picture. You've had 19 people sign up across three rounds with zero ad spend and a fraction of your audience actually seeing your content. That tells you the message works with the small number of people who see it, and ads will show you what happens when you put it in front of the other 99%.
1. Launch the Antonio tour landing page today. Test every button, make sure the checkout flow works, and confirm the email confirmation fires after someone purchases.
2. Set up Google Analytics on the Antonio page using your Claude chat to walk through the steps.
3. Send me the Behind the Brand landing page link deployed on Netlify.
4. Keep pushing Behind the Brand through your content and stories until the program starts on Wednesday. Lean into the urgency.
5. Send me the video you mentioned wanting my feedback on.
The Behind the Brand landing page I built, deployed on a Netlify link so you can view it as a live page instead of a video walkthrough.
Feedback on your Behind the Brand landing page once you send it over.